8 Expert Branding Strategies for Global Emerging Brands

August 13, 2020

by Maulik Dave Branding Case Study

Branding Strategies

Globalisation is one of the best things to have happened to everyone owning a business who wanted to spread the business past the borders of their country. A lot of companies now aim to be spreading their business outside of India as well to get global recognition for their services. Now according to the branding agencies in ahmedabad, it is not at all an easy deal to do the marketing of a company in a global scale. It is important that they follow proper branding strategies and similar measures to achieve success in the global market.

Read on to find a few of the branding strategies for the emerging brands to make gain success in the global market:

Brand Culture

Your brand must be able to portray the culture and personality that you want the world to see in you. This helps you a lot in getting more customers. Along with this, if your company shows strong guidelines and values, equality between all customers as well as all employees, will give your customers an overview of what you and your company stands for.

An Insider and Outsider Hack

All the cities and countries and have a different set of culture and norms. So in order to market on the global platform, it is important that one knows their customer’s needs good enough to provide their services efficiently. SO be acquainted with both inside facts and figures, and also and inside out approach to make a good impact in global marketing.

Micro as well as Macro Perspective

Internet usage throughout the world has increased a lot over the last few years. A lot of search engines have risen up to provide a tough competition to Google as well, which is in fact saying something. Along with the increased usage of internet, a lot of businesses, such as Flipkart, Snapdeal, Ola, Uber and a lot other business platforms has spread globally. Therefore make sure that you know both the macro and micro perspective of all the countries to make a good impact in global marketing.

Knowing the behaviour of their customers

One of the best branding strategies for the emerging brands is knowing the behaviour of your customers. A lot of companies have failed in marketing because they have zero clues about the behaviour of their customers. It is the primary step in case of branding strategies and is one that marketers should always consider while trying to make an impact in branding. It is also important that the company knows where to spread their business to.

Communication is the key

It is an important point that the company communicates with the countries globally. There are a lot of digital platforms which offers marketers the opportunity to adapt to various measures and programs to market globally. Therefore it is a fact that the marketers need to communicate a lot with others with the help of social media if they want to spread their business locally.

Leverage

Technology has come a long way through the years. It has come to be almost impossible wanting to make a band without taking the help of technology. Numerous companies have taken the help of technology in one way or another so that they can manage branding their company globally. Using technology has thus become a very normal thing when it concerns marketing your company in a global platform.

Brand Translation

Another one of the important branding strategies is making sure that there is a translation of the name of your brand in every country that you wish to gain a customer network in. The name game matters a lot here and if this is not done, there is a high possibility that this will turn out to be a total disaster. Therefore it is an essential step that you have the brand name translated in languages of the countries you want to spread your business to.

Make Use of the Local Trends

The local trends are something that will always help you in getting attention of the customers. This is a strategy that works both locally and also in the global platform. In this case you are giving the customers something that will let them to stick with their cultural as well as personal interest will help you a lot in gaining the market.

These are just a few of the branding strategies for the emerging brands which will help to success.

5 tested ways of branding to make your business a global brand

August 11, 2020

by Maulik Dave Branding Case Study

Branding is a very exciting process for both the agencies and the company as it is a process of growth and success for the company. All the new business owners, entrepreneurs, are scared of how their business is going to do, and this fear is justified; the competition in the market is extremely high right now. The process of branding is the one in which a company makes name for itself and in the best case scenario gains global recognition.

Many of the companies have suffered major losses mostly because they failed to follow the proper process. In most of the cases, for the owners, it is hard to put complete faith on a branding agency regarding the company that they have established with tremendous efforts. They have a thousand thoughts plaguing their mind as a business owner.

One of the most important thoughts is if it will turn out okay or not. When the owners are working with a new branding agency, this fear is justified but, when you have experienced and learned people helping you through the process, it almost always goes extremely smoothly without many problems.

Apart from the matter of completely trusting another agency, there are also several other factors that leads to the failure of proper branding of the companies. Read on to find a few of those causes:

1. They are not well informed about branding

As long as the company owner is not sure about the services that the company is providing to its customers, and the owner doesn’t know how branding will help the company, branding can seem extremely scary to them. The best thing with branding is that the owner doesn’t have to do a whole lot of work about it.

They just have to hire a professional branding agency and be rest assured that this agency will take care of it for them. They have experience with other companies and most of the times their solutions are tested and approved of. They have helped several other companies like yours and you just have to have faith that they will help you too.

2. The increasing investment

Investment is another very important aspect of any business. Branding agencies demand a lot of money and it is important that you have the funds necessary to afford these agencies. To check for the efficiency of the agencies you can also check the reviews that they have which will tell you stories of how they have helped other smaller companies. They will help you on the branding, based on the purpose and the services that your company is going to give to its customers.

3. Patience is a Virtue

Branding is a very long process, therefore it is important that the business owners have the patience to wait for the necessary time to see the results of branding. Immediate return is not an option here. Don’t worry about the investments that you have paid, be patient and wait for it. Your investments will surely pay back.

4. Branding might seem like starting from the very beginning

A new business means new website, new office, new page and a lot more work. If the owner is afraid of all this work, one easy way is selling your company to one of the foreign business owners. They will work for the branding of your business and give a percentage of the profit to you.

Another thing you can do is you can get yourself enlisted on one of the selling apps that work internationally and sell them the goods directly. Another thing you can do is sign up a partnership with a foreign company. This will help you to work with them as partners and bring in more business for your company.

5. Needing more Salesperson and having a good market strategy

If you have a complete team working on the field of sales and market for you, it won’t be that hard for you to do the branding. They will do most of the work for the branding of your company. However, not many people choose this option, especially in case of small companies.

Conclusion

These are a few of the basic things which people don’t consider while thinking of branding. This is why it is believed that hiring a professional branding agency is the best option, if you want to turn your company into a brand.

If you are looking for a branding agency in Ahmedabad, then check AdVoice. It has a great portfolio as it has worked for various clients in different industries. Check their services on the website.

9 Proven Things to commemorate while product packaging designing

August 11, 2020

by Maulik Dave Case Study Packaging Design

Most of the time, we overlook the packaging design. We hold the idea that if the product is of good quality, then the packaging will not be of great concern, that the quality of the product is what matters only. Even though it is partly true and the quality of the product is a very important thing, customers also care a lot about the packaging of the product too. Most of the companies now have started focussing on the packaging design.

It is important that the packaging of the products is innovative, and that the packaging complements the product itself. For example, if you are packing something that is dangerous to children but looks attractive to kids, that’s a disaster waiting to happen. To have the best packaging design, it is important that you know which things matter in case of having a good packing. Read on to find all the important things that you need to keep in mind to have the best packaging design.

1. The Correct Print

Prints have an important influence on packaging design. Make sure that you know the limits of your printer before choosing the colours for your packaging.

2. Make sure you have the right material

The quality of the packaging material is extremely important. You need to choose the material which helps in keeping the product preserved. It is also helpful, if the package is re-usable, or even better, environment-friendly. Also, only use as much packaging as necessary. Overdoing it will only be wasting the product which can cost you a lot of time and money.

3. The Style

The style of the packaging mostly depends on your target customers. Go for colourful and animated styles, if your product is targeted towards children. The style should be classier, if your target customers are adults and mature. The products matter a lot so make sure that there is a picture of the product in the packaging.

4. Classy and shiny

Even though shiny stuff is still considered to be the best, it is not always a good option. Even if you prefer to make the packaging shiny, making it overtly shiny will hold it back from being classy. So, make sure that the packaging design doesn’t shine too much. Instead, you can make sure to add some bright colours so that it serves the purpose of being shiny. For example, let us see the packaging of Maggi, even though it is not shiny, the bright yellow colour helps in holding the attention of the customers and also makes it stand out.

5. Has a Pleasant Typography

It is important that along with being eye-catching, the typography should also be easy to read. There should be enough spaces in between words and letters and the letters should also look artistic.

6. Make sure you use the white space

One of the major facts to keep in mind for having the best packaging design is to not keep white space at all. The name of the product goes on the top of the packaging. Even though there shouldn’t be much white space, you also need to make sure that the packaging doesn’t seem too crowded and clingy.

7. No Clutter at all

Clutter is not appreciated anywhere in the world, so while packaging a product, you need to make sure that there is no clutter. Make sure that it doesn’t seem extra. Go minimal and yet make sure that it looks classy. This is one of the major things that you need to do before finalising your design.

8. Make sure that the trends don’t leave you behind

When you are concerned with packaging, make sure that you are updated with all the trends. Even if it means taglines on the packages or even just images you use in the packaging. Any reference to the on-going trends will attract a lot of attention to your product.

9. Add a little Emotional Pitch

Make sure that the designs you use are neither too loud nor to low. You have to maintain a balance between the highs and the lows so that you make impressions on the right people that concern you.

Conclusion

These are just some of the things that are concerned when you have to have the best packaging design for your products. Keeping this in mind will give you the best packaging for products.

Are you looking for the best packaging design company in Ahmedabad? Then, visit AdVoice and check their portfolio online. They deal in everything from branding, logo design, website design and packaging design.

Corporate Identity Design that boost your Branding Prominence

August 11, 2020

by Maulik Dave Branding Case Study

The competition in the market is very steep right now. There are so many rising companies which gives the customers a variety of options. Therefore, it is important for your company to be well equipped and have a good line of attack to make a solid impact on the market. Branding of your company is extremely important in this case to achieve such business goals. For this purpose, a lot of the companies are now taking the help of branding agencies, which are helping them with the graphic designs to give their company a good and impactful corporate identity.

When your company has a unique brand identity, it helps your business to grow and become successful in any field. This is one of the reasons why the companies are now taking help of the branding agencies and taking advantage of their excellent services to push their growth and profit up. These agencies help the companies with their logo as well as with their usage of digital medium.

A company logo is not an option these days. It is a necessity for every business. Read on to find how having a logo helps your company.

1. Helps in establishing a presence in the Industry

It is a known fact that if you have to stay in the industry, you have to make a professional impression and for that you need a logo. The logo gives the company a uniqueness which is necessary for making a name for your company in the market. When your company has a brand identity, it will also give you a ground to evolve around. Creating a logo is the first step of branding your company. The unique features of your brand can be highlighted in the logo. This also makes it easier and more convenient for you to win over your competitors.

2. Improves the identity of your brand

The companies also need to make a visual impact in the market; this is what the logo helps the most in. The logo of the company goes up on the website as well as the advertisement hoardings, business cards, office stationary, et cetera. A proper logo helps in establishing a strong impact, visually, on the customers. It also evokes the feelings of reliability and trust on the customers. It helps in branding and boosts up the desirability of the brand in the market.y

3. Easy to Recall

When your company logo will be easy to recall, it will also be easy to remember, this makes a stronger impact on the mind of the customers. This works in a way that even if a company comes to work with you after an interval of a few years, they will remember about you and come back to work with your company. This is how you can utilize the power of a good and strong corporate impact and work it in your favour.

4. Improvement in the Network

If your logo gives off positive and good vibes to the other companies and even to your customers, they will be happy to be associated with such a company.

These are only a few of the benefits of having a good logo.

Apart from logo, another important thing to focus on for branding is having a digital medium. Now when all the companies are shifting their work to the digital medium, it is important that they have a good digital portal – branding agencies can help them with this too. Let us now focus on the benefits of having a digital medium from your branding agency –

1. Use the right template to get necessary responses

They make sure that your website is responsive enough. Now right now everyone has smartphones. So more the website has options for the customers to interact, more it will help your business.

2. Choose the SEO approaches

The SEO approaches help you to make your brand more promising and more visible. Therefore, it is important for you to go for the correct SEO approach.

Conclusion

Therefore these are a few of the reasons why it is very important that you do the proper branding to get the right corporate identity in the business industry. You can keep looking for the branding agencies as they have a great knowledge for this and will help your company throughout this whole process.

If you are looking for a branding agency with a graphics design company, then visit AdVoice and check their portfolio for more information.

5 web design trends in 2024 that suits your business for best look

August 11, 2020

by Maulik Dave Case Study Website Design

Web Design Trends

A lot of business and design trends have changed over time. Every time a change happens, it brings a lot of different features with it. Modern websites are a treat to the eyes. They are user friendly and offer an extravaganza experience to the audiences. The site have not only got better in appearance but, they are better in response as well. Many graphics design company in Ahmedabad are striving to create websites that are responsive on all the devices. A lot of different styles have developed over the years. Flat styles are also quite popular. However, some people question the future of these designs while some experts believe that they are the future.

Although, many new trends are explored with the current ongoing trends. We have listed some of the major trends that are running right now. Please read on to find out.

1. Bigger Images

You might have spotted bigger images on the top of websites. This particular trend has received a lot of popularity instantly. Almost every website owner started following this web design trend. This is because is made the website look clutter free as a lot of text was not used in the images. Secondly, the images are usually done by a professional graphics design company in Ahmedabad. Hence, they are visually aesthetic as well. Also, the websites look neat and clean because of this wonderful trend. This particular trend will be continued for a long time. The text have their own importance but, the visual aid is always better.

2. Storytelling

Content has always been the king when it comes to the web world. Content is important on those large images on your website. At the same time, it is important in the website as well. However content made a comeback in a complete different form. As human beings, we are always intrigues to hear various stories. You cannot deny the influence it has on your mind. These days content is in the form of a story on the website. It actually adds on to the branding strategy and connects with the audiences.

It is because such inspiring stories catch a lot of attention of the audiences. Your content can cover the story of how you started and what problems you faced. At the same time, you can also cover your future plans as well. Sometimes, you can weave a story with the help of graphics as well. Just contact a professional graphics design company in Ahmedabad and they will help you achieve it.

3. Flat but not also flat

Well, got confused reading that web design trend? Well, it simply means that it is flat-ish but, not exactly flat. You need to make things appear as if they were real. This is because human sensibility connects to things that are lively. Flat elements were working in 2018 but, the trends changed completely in 2019. Designers started experimenting and making flat lays livelier in the graphics.

4. Video Content

Video content is really appreciated by the audiences these days. It is gaining popularity quickly. They have a better presentation style and the audiences are intrigued in it for a lot of time. You can also receive a lot of engagement on this type of content. Videos have made their entry on websites as well. Businesses are finding it easy to create a video of their products and services. The audiences also understand the value of the product and get attracted to make a purchase.

5. Typography

High end typographies work really well on websites. Also, it is predicted to be more popular in the coming years. A lot of designs and style are available on web these days. A lot of graphic designers are using them to make attractive websites. The best part is that these fonts are free of cost and thus, you can use them frequently. These fonts also give a great look and highlight important points in a paragraph.

Conclusion

These were some of the web design trends that you should totally dig in to. Discuss them with your graphic designer and make attractive designs for your business.

If you are looking for a prominent graphics Design Company in Ahmedabad that can help you make designs with the latest trends, then visit AdVoice. They have an illustrious portfolio in graphic designing. They will cater to all of your needs of logo designing, website designing, social media graphics, brochure designing and much more.

Please visit AdVoice for more information.

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How to use rainbow in graphic design ?

August 10, 2020

by Maulik Dave Case Study Graphic Design

Rainbows are fascinating and intriguing. They are majestic because of their colour. They also create a sense of intrigue in the human minds. Back in the time, rainbows were used for religious context only. However, its vivacious colours and extravagant visual started attracting artists as well. Hence, a lot of artists are opting for rainbow in graphic design. This makes their design appealing and eye catching at the same time.

However, working with seven different colours is not an easy job at all. Most designers prefer to work with three colours or maximum four colours. When you use rainbow in graphic design, you really need to be tactful because using a lot of colours can completely go wrong. It is a challenging job to incorporate all the designs in alignment. When you are planning to do something like that, it is imperative to hire the best graphic design company in India.

There are various ways through which you can use rainbow colours for a design.

1. Collaborate neutral hues with rainbow

Neutral hues consists of colours like black, grey, beige and white. The colours represent gloomy and ordinary. A good graphic design company in India, will be able to create balance and contrast to the sparking rainbow coloured shades. You will have to see to it that your designer enhances the rainbow effect with a largely dark design. It will create magic and make your design attractive.

2. Subtract the rainbow colours

A rainbow can be recognised in the most subtle tones as well. Your designer can reduce its colours and still the audiences will identify it as a rainbow. It is important to remember that context and contrast is very important while dealing with rainbow in graphic design. Also, if you are using only three rainbow colours, make sure that they are different. Think of the triadic colour scheme before finalising the colour scheme with your graphic designer.

3. Separate the rainbow

Rainbow colours usually have side by side appearance in nature. However, a good graphic designer will use his creativity and innovation skill before using the colours. A designer is always free to place them anywhere in the design. The whole idea is to make the post look more creative. This technique can be used in character illustration and patterns. Some graphic designers might think that you are weakening the power of the rainbow. However, it is important to think creatively and differently.

4. Design a rainbow gradient

This depends on you. If you are planning to keep the entire rainbow family together, then you must go for the blending technique. Instead of deducing or subtracting the hue, try opting for this technique with a stylish gradient. A gradient will enhance the smooth and celestial appearance of the rainbow. It can depict the symbol of the rainbow in the form of togetherness as well. Graphic design has the ability to complement your designs while adding a show stopping flare.

5. Give a texture to the rainbow

If you are planning to create a visual treat for your audiences, then texture is the answer. It will separate your rainbow from the other mundane designs that are available in the market. Texture can create shading and depth both. Use things like paint strokes, mosaic tiles, smoke and 3D shading.

6. Reshape your rainbows

Rainbows are portrayed in full or semi arcs. The can be seen in horizontal bars as well. Your clients are used to looking at rainbows in these shapes. Hence, a good graphic design company in India will be able to use the shape in an open flower format or complete abstract form.

7. Repurpose the shape of rainbows

Rainbow is a very common word. A lot of people will just think of arcs when they hear that word. In graphic design, you can create a twist by discarding all the traditional colours. It is possible to focus on just the rainbow’s arc and create an innovative design.

8. Go crazy with rainbow colours

You can use the boldness of the rainbow in a complete different way. You can set the rainbow bomb in your design and harness its power. This approach will work tremendously but, you need to hire the best graphic design company in India for the same.

These are the 8 different ways to use rainbow in graphic design.

Are you looking for a prominent graphic design company in India which will help you in using rainbow in your design posts? You should get in touch with AdVoice Inc. because they have extensive experience in the field of graphic designing. With their skills and creativity they will help you in making eye-catching and attractive designs.

By visiting their site, you will get to know some more information about them and their work.

Graphic Design: Importance of a good design and its benefits for a business

August 10, 2020

by Maulik Dave Case Study Graphic Design

A good design will add a lot of value to your business. It helps you to stand out in front of your competitors. A lot of business owners have understood the importance of Graphic Design and thus, they choose to invest in it. Various companies are hiring professional services and top graphic design companies because they are able to connect them to their audiences in a much better way.

However, it is vital to understand that a good design is not only restricted to a graphical representation or an innovative creative. Instead, a good design should be able to communicate and convey the right message to your audiences. Top notch designs have the power to lift up your sales and contribute a lot to your business. Hence, various organisations are understanding the power of graphic design and realising the opportunities that it can create.

There are various ways through which a design can contribute and add value to your business. Read on to find out.

1. Graphic design can create a brand image for you

A design is the most important element of branding. Good designs makes your brand memorable amongst the audiences. Customers will be able to identify it easily. Although, it is important to choose the right kind of colour, style and theme. Your design should look impeccable and innovative. Only then, the audiences will be drawn to it.

A brand is memorable because of its good products and services. However, a customer is drawn to a brand because of a good graphic design post. If you are looking to create a brand, then make sure to hire a good graphic design company.

2. Graphic design makes your brand reliable

Our technology driven world has transformed everything in to digital. Hence, it is difficult to imagine a company without a website or social media presence. A company website has a lot of weightage as it provides the first impression of the company. Hence, having a website is quite important. Thus, putting some thought in creating a good looking website is vital and you can do that by hiring a professional graphic design company.

You need to understand that if your visitors do not find your website engaging, they will leave immediately. Various surveys have claimed that visitors leave a particular website because of its poor design. If you are looking to form a connection with your online visitors, then choose a good website layout and design.

3. Graphic design can create a visual treat

Everyone loves aesthetic images and videos. Aesthetic graphics and pictures catch an audience’s attention. Thus, you can narrate your story with the help of an innovative graphic. Images are known to communicate the most intricate of messages easily. This is the major reason behind businesses investing in the top graphic designers.

Attractive visuals can literally change your branding game in months. Hence, it is important to use relatable and relevant designs for your business.

4. Graphic design can boost your marketing

You can look around and have millions of proofs of graphics working for successful brands. For example, you can take a look at companies like Apple and Uber. Both of them use impeccable graphics to promote their brand on various marketing platforms. Their designs are soothing and a treat to the eyes. Hence, a lot of people are attracted towards them.

The same can work for your brand as well. It is because we live in an era of online marketing. Hence, people usually get attracted to the packaging and look of it. So, it is imperative to work on your products and services but, it is crucial to market them with an aesthetic graphic. You will have to connect your brand with the audiences and you will see your sales boosting.

5. Graphic design makes things easy

Various businesses use graphs, data and statistics to represent a lot of information. However, some people find it really difficult to understand those. Instead, using visuals to convey complex information is always a good idea.

Conclusion

Hence, these are some of the major reasons to collaborate with a good graphic design company for your business. However, remember that good design is not only about looks but, about how they feel.

Are you looking for a professional graphic design company in India? Then, check out AdVoice Inc. It is 360-degree Design Company which will provide you with an array of designs to make your business outstanding. The company specialises in logo design, brochure design, website design, packaging design and much more.

Visit their website and know more about AdVoice Inc.

5 proven ways to avoid these Logo Design Mistakes

August 10, 2020

by Maulik Dave Case Study Graphic Design

Logo design

Building a brand is an important step for every business. A lot of time, energy, efforts and money go behind it. However, branding pays back in ways that you can’t even imagine. At the same time, building a brand in this competitive market is a task. You need to be really focused and dedicated to your business for the same. So, when you start building a brand, you need an impeccable logo. It is the first step of branding. Your logo design should be eye catching, convincing and attractive so that your customers remember it easily.

Creating a logo is a very simple and easy job for a business. This is because the market is saturated with various graphic designers. However, hiring a professional graphic designing company in India, will work in your favour. Although, there are certain cases where your graphic designer can make some common set of mistakes which can make your logo look unattractive.

There are certain common logo design mistakes that you as a business might face. Tell your graphic designer to avoid these mistakes so that your logos look attractive.

1. Bad Lines

A graphic designer is supposed to draw and modify the letters and design elements within a logo. You must make sure that all the lines and points in the logo must be smooth and have a clean transition in the logo. You can gauge some logos from afar only. Certain lines in the letters are bendy and it does not look nice at all.

Logo design files comprises of various lines and points. When the logo is small, such errors are not noticeable. However, if you enlarge the file, you will be able to see these errors easily. Thus, you should hire an efficient logo design company in Ahmedabad, so that they can fix such issues easily.

2. Missing Fonts

It is possible to use any font to create your logo. When you have given the creative freedom to your graphic designer, they tend to get creative. Now, the problem arises when your designer uses a particular fonts and you do not have that font in your computer. Your computer will not be able to read that font and thus, it is known as missing font.

However, a missing font is substituted by another font that is available. Although, it is a problem as people who do not have that font will not be able to view it. A professional logo design company will be able to solve this problem easily. An important step is to outline the letters used in the logo. Thus, they become an artwork instead of logo and so, it can be easily viewed on any computer.

3. Too many fonts

Having a creative logo is a very good thing but, creativity has no limits. However, it can create hindrance when your designer chooses to use a lot of fonts in a small space. Readability is very low as it gets irritating for a viewer to process the information. Thus, experts suggest on using two different fonts only. Do not commit to this logo design mistake.

4. Improper Alignment

This is one of the worst logo design mistake. Logo design should be in proper alignment if it needs to be visually pleasing. If something is misbalanced, it will disturb the overall look of the design. However, graphic designers pay a lot of attention to align their design but, sometimes certain things can go messy.

This issue can also be identified once the logo is magnified. Any logo design company will be able to fix this issue.

5. Do not rely on colour only

Colours are very important when designing a logo. Colour can attract your clients and make a simple logo in to attractive one. However, do not rely on colour only as they will not be able to boost your brand identity. Always use classic combinations or monochrome colour scheme as it will impact in a better way.

Conclusion

These were some of the logo design problems that you must cater. Discuss with a logo design company at length and they will surely cater to your concern.

Do you need a graphic designing company in India for your logo design needs? You should consider AdVoice Inc. for this as they have an astounding graphic design profile in India. The company has an aesthetic sense. Please visit their website to know more.

6 Brand design statistics that suggests expert branding agency

August 10, 2020

by Maulik Dave Branding Case Study

Branding

Businesses are dealing with a very competitive market. Hence, they are looking for fruitful ways of breaking the market and getting ahead in the competition. Every business is enhancing their customer base by opting to create compelling and attractive designs. This is the major reason that they are hiring some of the best graphic design services in their team. Once you understand, how these visual graphics impact your overall customer base, you will surely look forward to creating engaging designs. Thus, it is possible for you to hire a graphic design company in Ahmedabad, to help you with your design requirements.

Graphic design directly impacts your branding and marketing efforts. There are a lot of statistics that have proven this statement. Read on to stay ahead of the game.

1. Users prefer visually aesthetic content

A survey was carried out by Quick Sprout in 2019 and they found out that users do not stay on your website, if they have had a bad experience with the look. They also never choose to visit it again. A lot of users are looking for visually aesthetic content. Hence, creating a beautiful website is a must. If your website is gaudy, you might lose one-third of your clients. Hence, invest in a good website design. Try to create a beautiful experience for your customers and thus, make sure that they keep on coming back to your website.

2. Consistent designs will enhance your position in the market

Lucid Press Report claimed in 2017 that a brand should follow a consistent design representation across all communication channels. This will enhance your revenue and recognition as well. Thus, when you are maintaining a brand identity, try to choose the same set of colors, fonts and style in all the places. The added branding advantage with this is that there will be a consistency and the audience will start recognizing the post by just seeing it. It will avoid confusion among your customers as well. Thus, make sure to stay consistent on your website, print media, social media and personalized items as well.

3. Visuals define your marketing campaigns

Micro Creatives Infographics noticed in 2018 that visuals play an important part in the success of any marketing campaign. Apart from that, a lot of statistics claim that design elements like color and fonts help a person to remember the necessary information for a longer period of time. You can also add images, graphs, layouts and various visuals in your design approach for branding. All of it will add a lot of value to your campaign and so, make sure to include high quality images across all your branding communication channels.

4. Content can be consumed on multiple devices

Back in 2016, Google research said that 85 per cent of adult people read content on various devices. Thus, it is imperative for you to optimize your brand design well so that it works on all the devices properly. Choose graphic design services that help you create posts for laptops, desktop computers and iPhones. Also, opt for responsive designs so that your users have the best user experience on all the screens.

5. Choose original graphics

Venngage Survey online said that original graphics work much better than copied ones. They are also said to generate more traffic. Beautiful designs always grab a person’s attention but, original artworks are always better. Use the original designs by hiring a graphic designing company in Ahmedabad. Also, try and give a free hand to your designer. Do not just use the stock photography always.

6. Work with infographics for branding

Back in 2017, Content Marketing institute said that 65 per cent of B2B marketers love info graphics. They are an integral part of visual content. You can explain a lot of things with the help of such graphics. When you present your data in an aesthetic way, you can explain the information in a precise form.

Conclusion

These are some of the basic branding strategies that contain statistics that help you grow. A good graphic design is the secret to your brand’s success. The sooner you understand this, the faster you will thrive.

Are you looking for a well-known graphic design company in Ahmedabad who will create some innovative and attractive visuals for your brand? You should check the profile of AdVoice Inc. which has an innovative portfolio in the field of graphic and brand design. With their artistry, creativity, and imagination, they have created a unique branding design strategy for their clients. Visit their website and check their work.

If you want to add a new dimension to your brand, get in touch with them today.

How to hire a professional graphic designer?

August 10, 2020

by Maulik Dave Case Study Graphic Design

There is a cut throat competition at market place. Thus, customers are bombarded with various options and offers from graphic design company in India. Most of them are sending various images of their work and the clients usually get confused.

As a business owner, you must understand that your brand should be convincing, innovative and eye catching. Your customers should be able to connect with it completely. Hence, you require a professional graphic designer who will transform your company in to a brand. He should be able to transform your message in to a cohesive design that can attract your customers.

If you are looking to establish your brand, then you must hire a professional graphic design company in India. However, it is important to understand that hiring a company is not a very easy process. You will have a lot of companies pitching you and claiming that they are the best. Hence, the screening process needs to be accurate and distinct.

If you do not do that, you might end up hiring an unprofessional graphic designer. It will not be worth of time and money both. At the same time, it is an annoying situation because it can tamper your brand image as well.

Although, we have listed ways of finding the right graphic design company in India for you below. Read on to find out.

Proceed after you are completely ready

You need to have a concise and clear business plan ready. Only then, it makes sense to hire a graphic designer. You need to have a clear idea about your products and services. Also, define how they can solve a problem in your customer’s life or add value in it. Hire one of the best graphic designer after that only. This is because it might create a lot of confusion and problems, if you change your brand values and products after the visuals are ready. It is quite frustrating for your graphic designer as well. Thus, make sure to have a clear plan about your products before hiring the best graphic designer.

Define what your project needs

Graphic designing is a vast field. It contains a lot of sub fields which needs unique skill sets. For example, you cannot hire a logo designer for your website designs. However, some people do specialize in various sub fields. Thus, you can look for a professional graphic designer who can fulfill all your needs. Some of the sub fields of graphic designing are:

• Brand identity design or logo design

• Website design

• Print design

• UI/UX design

• Motion graphics

• Label of packaging design

• Icon design

• Data visualization design

• Typeface design

As a business owner, it is a good idea to just go through this sub skills to understand which one is more suitable for your business. Once you are clear about this, you can surely pick up the best graphic designer based on your requirements.

Find the best graphic designer based on your requirements

The best way to find out any graphic designer is to analyse their portfolio. This will help you understand the designer’s skills, knowledge and specialization.

Look for portfolio platforms

The market is crammed with portfolio platforms. You can connect to professional graphic designers through these platforms. You can message the designers you like and then try to discuss and negotiate work with them. It is possible for you to also post a job ad on these platforms and graphic designers will contact you.

Freelance market place

There are a lot of freelance websites that connect the talent and the requirements. A lot of professional graphic designers are registered on this platform. All you have to do is host a project and the platform will help you find the best suitable talent.

Give freedom to your designer

This is really important. Once you hire a talent, let them do their work. Once they show you the designs, you can ask them for changes but, do not hinder their vision with your input at first. There is no point in telling him about the colours and fonts. Let him do his job.

Are you planning to hire a professional graphic designer from a reputed graphic design company in India? Then do not look here and there for resources. Instead, you should consider the profile of AdVoice. The company holds an impressive portfolio when it comes to graphic designing. You can ask them for a quotation for your project or you can mail your query to their site. Their representative will certainly get back to you with the best solutions.

For more information, visit AdVoice Inc.