6 Latest Branding Trends in your strategy will attract more customers

August 13, 2020

by Maulik Dave Branding Case Study

Building a brand identity in today’s competitive times is not an easy task. It all depends on how you present yourself and how you target your potential customer base. Thus, a lot of businesses are understanding the importance of branding and trying to implement it. However, a lot of businesses are trying to innovate strategies and bring something new in the market to attract their audiences. Many businesses are also trying to adapt branding trends to make their products and services work. Although, you need to understand these trends thoroughly and study their impact on your business before moving forward.

It is important to understand that the branding landscape is evolving with every passing year. Thus, as a business it is necessary to adapt to the change and accept it. Using new branding trends can lead to dynamic growth and thus, you can explore its fullest potential as well. Changing trends demand learning and flexibility as well. Thus, a lot of good graphic design companies in Ahmedabad are trying to do that. They are preparing for the industry’s changing demands and trying to provide the utmost value to their clients.

Also, a business today needs to embrace technology as most of the things can be done with it. It can literally be the driving force of your brand. However, there are a plethora of branding trends options available with the technology as well. So, it is important to focus on the things that resonate with you and adapt to those strategies.

Building a personal brand is vital for your business. Increasing the brand awareness and targeting your potential audience can be the game changer for you. So, read on to find out the important game changing branding trends of 2020. Implement them for your business and see the results for yourself.

1. Optimise the logo application

Ask your graphic design company in Ahmedabad to create a contextual, responsive and flexible logo for your brand. It should be accommodated on various screen sizes and different places of usage. It is imperative to optimise your logo based on the different advertisement and marketing requirements your company has. Also, keep the design intact, just change the dimensions based on your medium.

2. Customised fonts

This is one of the biggest branding trends of 2020. Minimalistic designs are no more in fashion. Instead, artistic fonts and styles that can emit your brand’s personality are preferred. Using fonts that are classic, strong yet modern is the biggest trend. Such fonts should be used in a logo design as it can look really innovative. Also, avoid using these fonts for a blog or article as that can be very distracting to read.

3. Tone of the voice

Reviews of products and services are gaining popularity quickly. Most people are basing their buying decisions on these reviews. Thus, consumers expect brands to deliver the things that they promise. So, brands that are consumer centric and deliver what they promise stand apart. So, make sure that the tone is well defined and communicated.

4. Optical Illusions

One of the branding strategies of creating engaging content is by producing optical illusions to attract your customers. The graphic design company in Ahmedabad does this by blurring the lines between 2D and 3D.

5. Motion Designs

Motion designs is one of the most popular branding trends of 2020. This trend has gained popularity because it is able to entice and engage the audience. Graphic designers are adding easy and subtle interactions in the web designing department.

6. Abstract shapes and Geometry

Grids, lines and abstract shapes are a part of branding strategy. The simple and boring lines are revamped and are turned in to curves. You can even add cheerful colours so that they are pleasing to the visual eye. The designs are made approachable so that the audiences find it easy to connect with them.

Conclusion

These were the top branding trends of 2020. Add them in your branding techniques and strategies. You will surely see the results. People are inclined towards aesthetic brands and so, try doing the same with yours. Use techniques that are in trend so that your creative sensibilities do not look out of fashion.

Are you looking for a graphic design company in Ahmedabad? Then, check AdVoice as it has a great graphic designing portfolio. They can help you with all your branding needs. So, check their website for further details and prices. You will surely be satisfied with their work.

8 Expert Branding Strategies for Global Emerging Brands

August 13, 2020

by Maulik Dave Branding Case Study

Branding Strategies

Globalisation is one of the best things to have happened to everyone owning a business who wanted to spread the business past the borders of their country. A lot of companies now aim to be spreading their business outside of India as well to get global recognition for their services. Now according to the branding agencies in ahmedabad, it is not at all an easy deal to do the marketing of a company in a global scale. It is important that they follow proper branding strategies and similar measures to achieve success in the global market.

Read on to find a few of the branding strategies for the emerging brands to make gain success in the global market:

Brand Culture

Your brand must be able to portray the culture and personality that you want the world to see in you. This helps you a lot in getting more customers. Along with this, if your company shows strong guidelines and values, equality between all customers as well as all employees, will give your customers an overview of what you and your company stands for.

An Insider and Outsider Hack

All the cities and countries and have a different set of culture and norms. So in order to market on the global platform, it is important that one knows their customer’s needs good enough to provide their services efficiently. SO be acquainted with both inside facts and figures, and also and inside out approach to make a good impact in global marketing.

Micro as well as Macro Perspective

Internet usage throughout the world has increased a lot over the last few years. A lot of search engines have risen up to provide a tough competition to Google as well, which is in fact saying something. Along with the increased usage of internet, a lot of businesses, such as Flipkart, Snapdeal, Ola, Uber and a lot other business platforms has spread globally. Therefore make sure that you know both the macro and micro perspective of all the countries to make a good impact in global marketing.

Knowing the behaviour of their customers

One of the best branding strategies for the emerging brands is knowing the behaviour of your customers. A lot of companies have failed in marketing because they have zero clues about the behaviour of their customers. It is the primary step in case of branding strategies and is one that marketers should always consider while trying to make an impact in branding. It is also important that the company knows where to spread their business to.

Communication is the key

It is an important point that the company communicates with the countries globally. There are a lot of digital platforms which offers marketers the opportunity to adapt to various measures and programs to market globally. Therefore it is a fact that the marketers need to communicate a lot with others with the help of social media if they want to spread their business locally.

Leverage

Technology has come a long way through the years. It has come to be almost impossible wanting to make a band without taking the help of technology. Numerous companies have taken the help of technology in one way or another so that they can manage branding their company globally. Using technology has thus become a very normal thing when it concerns marketing your company in a global platform.

Brand Translation

Another one of the important branding strategies is making sure that there is a translation of the name of your brand in every country that you wish to gain a customer network in. The name game matters a lot here and if this is not done, there is a high possibility that this will turn out to be a total disaster. Therefore it is an essential step that you have the brand name translated in languages of the countries you want to spread your business to.

Make Use of the Local Trends

The local trends are something that will always help you in getting attention of the customers. This is a strategy that works both locally and also in the global platform. In this case you are giving the customers something that will let them to stick with their cultural as well as personal interest will help you a lot in gaining the market.

These are just a few of the branding strategies for the emerging brands which will help to success.

5 tested ways of branding to make your business a global brand

August 11, 2020

by Maulik Dave Branding Case Study

Branding is a very exciting process for both the agencies and the company as it is a process of growth and success for the company. All the new business owners, entrepreneurs, are scared of how their business is going to do, and this fear is justified; the competition in the market is extremely high right now. The process of branding is the one in which a company makes name for itself and in the best case scenario gains global recognition.

Many of the companies have suffered major losses mostly because they failed to follow the proper process. In most of the cases, for the owners, it is hard to put complete faith on a branding agency regarding the company that they have established with tremendous efforts. They have a thousand thoughts plaguing their mind as a business owner.

One of the most important thoughts is if it will turn out okay or not. When the owners are working with a new branding agency, this fear is justified but, when you have experienced and learned people helping you through the process, it almost always goes extremely smoothly without many problems.

Apart from the matter of completely trusting another agency, there are also several other factors that leads to the failure of proper branding of the companies. Read on to find a few of those causes:

1. They are not well informed about branding

As long as the company owner is not sure about the services that the company is providing to its customers, and the owner doesn’t know how branding will help the company, branding can seem extremely scary to them. The best thing with branding is that the owner doesn’t have to do a whole lot of work about it.

They just have to hire a professional branding agency and be rest assured that this agency will take care of it for them. They have experience with other companies and most of the times their solutions are tested and approved of. They have helped several other companies like yours and you just have to have faith that they will help you too.

2. The increasing investment

Investment is another very important aspect of any business. Branding agencies demand a lot of money and it is important that you have the funds necessary to afford these agencies. To check for the efficiency of the agencies you can also check the reviews that they have which will tell you stories of how they have helped other smaller companies. They will help you on the branding, based on the purpose and the services that your company is going to give to its customers.

3. Patience is a Virtue

Branding is a very long process, therefore it is important that the business owners have the patience to wait for the necessary time to see the results of branding. Immediate return is not an option here. Don’t worry about the investments that you have paid, be patient and wait for it. Your investments will surely pay back.

4. Branding might seem like starting from the very beginning

A new business means new website, new office, new page and a lot more work. If the owner is afraid of all this work, one easy way is selling your company to one of the foreign business owners. They will work for the branding of your business and give a percentage of the profit to you.

Another thing you can do is you can get yourself enlisted on one of the selling apps that work internationally and sell them the goods directly. Another thing you can do is sign up a partnership with a foreign company. This will help you to work with them as partners and bring in more business for your company.

5. Needing more Salesperson and having a good market strategy

If you have a complete team working on the field of sales and market for you, it won’t be that hard for you to do the branding. They will do most of the work for the branding of your company. However, not many people choose this option, especially in case of small companies.

Conclusion

These are a few of the basic things which people don’t consider while thinking of branding. This is why it is believed that hiring a professional branding agency is the best option, if you want to turn your company into a brand.

If you are looking for a branding agency in Ahmedabad, then check AdVoice. It has a great portfolio as it has worked for various clients in different industries. Check their services on the website.

Corporate Identity Design that boost your Branding Prominence

August 11, 2020

by Maulik Dave Branding Case Study

The competition in the market is very steep right now. There are so many rising companies which gives the customers a variety of options. Therefore, it is important for your company to be well equipped and have a good line of attack to make a solid impact on the market. Branding of your company is extremely important in this case to achieve such business goals. For this purpose, a lot of the companies are now taking the help of branding agencies, which are helping them with the graphic designs to give their company a good and impactful corporate identity.

When your company has a unique brand identity, it helps your business to grow and become successful in any field. This is one of the reasons why the companies are now taking help of the branding agencies and taking advantage of their excellent services to push their growth and profit up. These agencies help the companies with their logo as well as with their usage of digital medium.

A company logo is not an option these days. It is a necessity for every business. Read on to find how having a logo helps your company.

1. Helps in establishing a presence in the Industry

It is a known fact that if you have to stay in the industry, you have to make a professional impression and for that you need a logo. The logo gives the company a uniqueness which is necessary for making a name for your company in the market. When your company has a brand identity, it will also give you a ground to evolve around. Creating a logo is the first step of branding your company. The unique features of your brand can be highlighted in the logo. This also makes it easier and more convenient for you to win over your competitors.

2. Improves the identity of your brand

The companies also need to make a visual impact in the market; this is what the logo helps the most in. The logo of the company goes up on the website as well as the advertisement hoardings, business cards, office stationary, et cetera. A proper logo helps in establishing a strong impact, visually, on the customers. It also evokes the feelings of reliability and trust on the customers. It helps in branding and boosts up the desirability of the brand in the market.y

3. Easy to Recall

When your company logo will be easy to recall, it will also be easy to remember, this makes a stronger impact on the mind of the customers. This works in a way that even if a company comes to work with you after an interval of a few years, they will remember about you and come back to work with your company. This is how you can utilize the power of a good and strong corporate impact and work it in your favour.

4. Improvement in the Network

If your logo gives off positive and good vibes to the other companies and even to your customers, they will be happy to be associated with such a company.

These are only a few of the benefits of having a good logo.

Apart from logo, another important thing to focus on for branding is having a digital medium. Now when all the companies are shifting their work to the digital medium, it is important that they have a good digital portal – branding agencies can help them with this too. Let us now focus on the benefits of having a digital medium from your branding agency –

1. Use the right template to get necessary responses

They make sure that your website is responsive enough. Now right now everyone has smartphones. So more the website has options for the customers to interact, more it will help your business.

2. Choose the SEO approaches

The SEO approaches help you to make your brand more promising and more visible. Therefore, it is important for you to go for the correct SEO approach.

Conclusion

Therefore these are a few of the reasons why it is very important that you do the proper branding to get the right corporate identity in the business industry. You can keep looking for the branding agencies as they have a great knowledge for this and will help your company throughout this whole process.

If you are looking for a branding agency with a graphics design company, then visit AdVoice and check their portfolio for more information.

6 Brand design statistics that suggests expert branding agency

August 10, 2020

by Maulik Dave Branding Case Study

Branding

Businesses are dealing with a very competitive market. Hence, they are looking for fruitful ways of breaking the market and getting ahead in the competition. Every business is enhancing their customer base by opting to create compelling and attractive designs. This is the major reason that they are hiring some of the best graphic design services in their team. Once you understand, how these visual graphics impact your overall customer base, you will surely look forward to creating engaging designs. Thus, it is possible for you to hire a graphic design company in Ahmedabad, to help you with your design requirements.

Graphic design directly impacts your branding and marketing efforts. There are a lot of statistics that have proven this statement. Read on to stay ahead of the game.

1. Users prefer visually aesthetic content

A survey was carried out by Quick Sprout in 2019 and they found out that users do not stay on your website, if they have had a bad experience with the look. They also never choose to visit it again. A lot of users are looking for visually aesthetic content. Hence, creating a beautiful website is a must. If your website is gaudy, you might lose one-third of your clients. Hence, invest in a good website design. Try to create a beautiful experience for your customers and thus, make sure that they keep on coming back to your website.

2. Consistent designs will enhance your position in the market

Lucid Press Report claimed in 2017 that a brand should follow a consistent design representation across all communication channels. This will enhance your revenue and recognition as well. Thus, when you are maintaining a brand identity, try to choose the same set of colors, fonts and style in all the places. The added branding advantage with this is that there will be a consistency and the audience will start recognizing the post by just seeing it. It will avoid confusion among your customers as well. Thus, make sure to stay consistent on your website, print media, social media and personalized items as well.

3. Visuals define your marketing campaigns

Micro Creatives Infographics noticed in 2018 that visuals play an important part in the success of any marketing campaign. Apart from that, a lot of statistics claim that design elements like color and fonts help a person to remember the necessary information for a longer period of time. You can also add images, graphs, layouts and various visuals in your design approach for branding. All of it will add a lot of value to your campaign and so, make sure to include high quality images across all your branding communication channels.

4. Content can be consumed on multiple devices

Back in 2016, Google research said that 85 per cent of adult people read content on various devices. Thus, it is imperative for you to optimize your brand design well so that it works on all the devices properly. Choose graphic design services that help you create posts for laptops, desktop computers and iPhones. Also, opt for responsive designs so that your users have the best user experience on all the screens.

5. Choose original graphics

Venngage Survey online said that original graphics work much better than copied ones. They are also said to generate more traffic. Beautiful designs always grab a person’s attention but, original artworks are always better. Use the original designs by hiring a graphic designing company in Ahmedabad. Also, try and give a free hand to your designer. Do not just use the stock photography always.

6. Work with infographics for branding

Back in 2017, Content Marketing institute said that 65 per cent of B2B marketers love info graphics. They are an integral part of visual content. You can explain a lot of things with the help of such graphics. When you present your data in an aesthetic way, you can explain the information in a precise form.

Conclusion

These are some of the basic branding strategies that contain statistics that help you grow. A good graphic design is the secret to your brand’s success. The sooner you understand this, the faster you will thrive.

Are you looking for a well-known graphic design company in Ahmedabad who will create some innovative and attractive visuals for your brand? You should check the profile of AdVoice Inc. which has an innovative portfolio in the field of graphic and brand design. With their artistry, creativity, and imagination, they have created a unique branding design strategy for their clients. Visit their website and check their work.

If you want to add a new dimension to your brand, get in touch with them today.