Brand Development

Key Points To Know Before Getting Your Company’s Logo Designed By A Brand Design Agency

by Blog

On meeting a stranger, you introduce yourself and mention your name. A brand too functions in the similar manner, when it is introduced to the public for the first time. With the help of a logo, it enunciates much more than the image.

There are a large number of organizations to grab the eye of the clients. However, an effective organization is the one that has managed to establish strong rounds for itself. Because of the brand personality, the clients can quickly arrive at the thought behind the organization’s items and administrations. Organizations make this personality through numerous ways and logos are one of them.

There are some significant parts of logo advancements that can transform them into a great promoting device. While making a logo, an organization as well as the brand design agency who is designing the logo must keep certain factors in mind to create a visual that is unique as well as thought-provoking. Such an expert way to deal with planning a logo is basic to drive clients towards an organization.

To maintain a strategic distance from a logo design fiasco, let us discuss a few things to remember before you put pen to paper and get your company’s logo designed by a brand agency.

Focus on Elements that are Not in Trend

Frequently, visual planners follow some designs, hues, typefaces, and different things that are already in trend to intrigue clients, audiences, and customers. Yet, as a rule, this ought to be avoided at all costs. This is on the grounds that trending elements last just for a couple of months or a year somewhere in the vicinity.

From that point forward, the entrepreneur is probably going to overtake the logo to make it look contemporary. Such a process for a company’s logo designed by a brand agency will last for quite a long time which is not beneficial in any way to the organization. The brand design agency should design the logo in a manner that even if an element goes off, just a couple of changes are sufficient to make such a logo emerging again.

The logo should be dynamic in size and design

An adaptable organization logo is one that doesn’t lose its proportions even if changes are made. Logos are adaptable plans that show up on pretty much every little and huge item associated with an organization. Thus, when you put your logo on a major announcement structure, it ought to seem proportionate from each edge. At the point when the logo is imprinted on a smaller scale, say, business cards, a pen, or even a mug, the components of your logo ought to be noticeable from the naked eye. The best approach for a logo design company is to use grids in the design process.

Unique is the way to go.

Speaking of human psychology, we as a whole recall the things that are distinctive than the rest. The equivalent is valid for an organization logo. The vast majority of the logos that revolves in our minds are designed differently. Thus, it is recommended to create something that individuals can remember and keep it etched in their minds. It stands true for all other advertising materials as well, even if it is merely an envelope.

Follow a Minimalist approach. Don’t choose messy designs.

One of the approaches to structure a logo in an extraordinary manner is to eliminate all the unnecessary and unreasonable components. Along these lines, keep just those hues, shapes, lines, images, and textual styles that are sufficient to pass on the message. Any component that is pointless and is still consuming the logo configuration space ought to be removed. Remove all the components that contribute just to mess and disarray. Such a moderate methodology will guarantee a straightforward logo that individuals can acknowledge right away.

Conclusion:

Brochures, business cards, promotional messages, etc. are fundamental to taking your business to your audience. However, these things will understand their objectives only when the logo of your organization is a momentous structure that stands out. This is on the grounds that your logo will be the visual that is imprinted on every product or service offered. Subsequently, your business logo will stand out, have a face and take your business forward. A professional company can help you attain the right logo for your company.

8-Insider-problems-that-affect-your-brand-development

8 Insider Problems That Affect Your Brand Development

by BlogBranding

Branding is a very important area of any business. It is a vital asset and most companies thrive on that. However, after that it is important to give quality products and services too. They make your customers stay for the good reasons. Also, you can increase your profits based on those only. Hence, it is important to focus on both these things. Giving less attention to any one of them will hamper your brand image and overall market value. If you are looking to create a lasting impression and a good brand for your business, look for branding agency in Ahmedabad. They are professionals and thus, they understand what they are doing. They can guide you in the right way. 

However, there are certain misconceptions of brands. It is imperative to solve all of them immediately as it can hinder with the overall process of your growth.

1. Logos are Tags 

Many businesses feel that designing a logo is the only thing to do. Once you have decided the name and given it a logo, the business will turn in to a brand. It is a very wrong thought. The first step to branding is a logo. However, a brand is developed by its publicity and popularity. After that follows, fulfilling the needs of the customers. If you fail to do this step, then the others do not even matter. You can have the most creative logo and the best PR management but, if your customers are not happy, then it is of no use. Brand development is a process and each step must be fulfilled.

2. Branding requires an investment

Well, brand development process requires certain amount of money but, that does not mean that it is very expensive. At the same time, it is important to understand that companies offering cheap branding services are just doing marketing. There is a vast difference between marketing and branding. Both are equally important for the growth of any business and thus, you must have a budget to invest in both.

3. Branding leads to obligations

Branding creates obligations is a useless misconception. Many businesses feel this way because each brand has an emotional connect with the audiences. At the same time, brands are expected to maintain a very strict standard of quality and services. Although, this does not mean that it creates obligations. Instead, it will help you to do good work. Also, storytelling in the form of branding is a good idea as it will help you connect with your audiences in a better way.

4. Branding has nothing to do with sales

This is one of the misconceptions of brand. Many people feel that a brand value has nothing to do with sales. Instead, the opposite is true. The higher the sales, the better the brand value. Customers usually prefer to invest their money in a brand that is popular and in trend, instead of going for something that is totally new.

5. Branding is a onetime investment

A lot of people feel that they can hire a branding agency for one term and achieve great results. Well, that is not true. You will have to have a branding budget for every term. This is because branding needs to be changed with the upcoming trends. Also, it is important to maintain a certain personality in the market at all time. All of this can be done with the help of a top notch branding strategy only.

6. Branding is complex

It is nothing but a misconceptions of brand. Branding is a simple process, if understood properly. All you need to do is create a lasting impression on your audience’s mind. At the same time, you need to give them clarity about your products and services. Branding creates a strong platform for the company and the customers as well.

7. Branding needs a master plan for growth

You do not need a master plan but a tangible strategy. You can always contact a good branding agency and they can come forward to help you. It is important that you acquire a logo, one identity and one message that is common through all platforms. It will help in building your popularity and publicity. 

8. Focus on competitors

A lot of businesses focus on their competitors for branding strategies. It is meaningless as it can hamper the growth of brand development. It is a good idea to keep a check on your competitors but, just focusing on them blindly is of no use. Instead, focus on making your brand better and you will surely thrive.

Conclusion

These were some of the misconceptions of brand. You must understand these things and try to focus on your business completely.

How-a-Good-Graphic-Design-can-create-a-hypnotic-effect-of-decision-making-on-the-customer’s-mind

How a Good Graphic Design can create a hypnotic effect of decision making on the customer’s mind?

by BlogBranding

Graphic design is used almost everywhere. You can look around and find products or banners designed with the help of graphic designing. It has become very common but, it is not as easy as it looks. It is a very creative job and thus, it requires passion and dedication. Since you find graphical designs everywhere, you need to think out of the box every time. This is because only unique designs will be able to capture an audience’s attention. A good graphic design company in India, will keep their eyes open to the latest trends and help you design some innovative creative for your business. 

However, it is important to understand that only seeing creative designs will not help. There is so much content to consume when you look around but, it is important to practise it as well. Check the creative punch but, start practising as well. Effort is a very small word but, it literally means everything when it comes to graphic design.

Normally, you might notice that one product gains a lot of attention and popularity while the other does not. The gap between these two is effort. Clients’ usually can only see what their eye show them. The back end effort is something that makes a complete difference. Hence, it is important to work with a creative graphic designer. He is one person who will be able to bring value to your designs with adding some effort. At the same time, it is important to understand that customers do not get impressed merely by creativity. However, that shows them some effort and they always appreciate that.  

There are various strategies and design processes. Every designer has a different one. You should also ask the graphic design company you hire, about their process. It does not matter what type of rules and strategies they are applying. The important thing is that it should hit the subconscious minds of the target audiences. Only then the whole process will be beneficial. 

A lot of businesses use graphic design to hit the subconscious mind of their potential clients. They do this because it is a proven fact that the subconscious mind helps a person with decision making and actively suggests things. Hence, it is important to design the posts and banners in that way. Even if you do a very basic approach in the right way, it can tap the correct nerve of your potential audience. 

Have you ever noticed that why certain things catch your attention quickly while you never notice certain things?

The answer to this question is that the graphic designer understood your subconscious mind. He might have used the right combination of colours, fonts and vibrancy. Also, the accuracy and amalgamation of all this acts as the perfect treat for your subconscious mind.   

This type of design process can also be termed as hypnotherapy. It puts your conscious mind to rest and activates your subconscious mind. Graphic designers usually have the power to do all of this just by designing the right logo, banner or social media post. This can be done by the top notch graphic design company of the country. Such graphic designers are also known as hypnotic artists, if they have the ability to invoke the subconscious mind of people. They simply generate this effect with the help of their tools and designs. 

However, such kind of things can be done by a very professional graphic designer who is passionate and serious about his job. It is important to understand that he will charge you for this complete process as well. Although, it is a good idea to invest some amount of money in such kind of graphic design as it will benefit your business drastically. This is because the real reason behind getting graphic designing done is catching the audience’s attention in such a way that it control the mind to make a decision. This is also one of the major reasons that certain customers regret buying things just after seeing them. It happens only because of a trick of graphic designing.

Communicating a message in not a big deal in today’s time. However, communicating the right message will take a lot of effort and creativity. The message needs to be delivered to subconscious mind of your target audience and it should revert back with a positive response. Thus, you should collaborate with the best graphic design company as they can make this possible.

Proven-Branding-Elements-Checkpoints-that-enhance-brand-persona

Proven Branding Elements Checkpoints that enhance brand persona

by BlogBranding

The modern era of business demands different strategies and techniques. There are various resources that are present in today’s time. However, the key to those is consistent messages. Hence, the branding agency in Ahmedabad creates short messages through which their customers can identify them quickly. Brands usually create these messages so that the customers can identify them easily. These messages also gives a brief introduction to the public defining their main objective and what they do in the market. Nowadays, the environment around is filled up with various kinds of communication channels. Thus, the brands need to think out of the box to set themselves apart from each other. Brands usually entangles with various kinds of marketing strategies to attract the maximum number of customers.

Types of Branding Elements

Intangible:

Such businesses point out a specific promise and personality about themselves

Tangible:

This element refers to brands that use logos, signs and sounds to make themselves recognizable

Branding elements are important as they define the brand personality. Almost all brands assure customer loyalty and trust. They try and point out the important emotions of their customers and try to form a bond with them with the help of their products or services. It is a propaganda which can be created with the help of a branding agency. However, it hits a particular customers based on their own personal experiences.  

The major key points of a brand

1. Personality

The brand overall can emit a vibe which forms as its personality. It gives you a complete idea of all its products and services rather than focusing on one single product or service.

2. Storytelling

Every business has a unique story to share with potential customer. Sharing it with the customers can create a huge impact. Hence, it is important to include the details of the upbringing and growth of the business. Do not underestimate these stories as people will be able to connect to the authenticity of your business with the help of these stories. A well-known branding agency will be able to help you with the best kind of storytelling.

3. Consistency

A well-known brand will always maintain its quality and quantity. This is the major reason that a business becomes a brand. Also, people like to invest their money in brands that are consistent. So, indulge in that.

Factors that makes a brand important

Brand strategy is a very important thing. You will have to sit down and list down a key of branding elements and the process that you will perform. Only then, you will be able to gain popularity amongst audiences. The major factors that you must keep in your mind are:

  • Increase in the sales of products and services
  • Always consider the values of the brand since almost all of them assure quality and its guarantee
  • Shorthand provided by the brands
  • The complete history of the company should be represented by the brands in the form of storytelling
  • The brand strategy should include building up of network amongst various organisations so that they can become common to the public.

Important points to remember before creating a brand strategy

This is a very important question and thus, you should ask the same to your graphic design company. Most companies will follow a legit design process and present you with the best design. However, they fail to follow up or do the necessary changes in the prototype timely. Hence, you must focus on that. Ask them their procedure for follow ups. It is important for the company to understand that a graphic designer’s work does not end once the design is submitted. In fact, it starts from there. It is a good idea to discuss all of this in detail, beforehand only.

Why is it important to hire a graphic design company?

There are a lot of factors to consider before promoting your brand. Some of the brand important key points are:

1. Always understand what your company specialises in. Based on that, create a list of your unique selling points.

2. Your products should have something different and unusual about them. Apart from that, it should also add some value in your customer’s life. These things are the most important part of brand strategy as they will help in attracting the customers.

3. List down a specific audience for your products and services. Once you define your audiences, it will be very easy for you to enlist the brand important key points too. 

4. Make a list of what your customers should expect out of your brand, once they approach you.

5. Make a list of your brand competitors as well. This will give you a better clarity and you will be able to decide your further steps based on that.

6. Different things that point out the innovative things that you must do to set yourself apart from the rest.

7. Use various languages in mass advertisements.

8. Have a specific set of colours, fonts and style to set your brand elements separate from the rest. 

These are some of the brand important key points to remember.

If you are looking for a branding agency, then head to AdVoice Inc. They have a proven track record for branding, graphic designing, logo designing and website designing. For further details, please visit their website.

Tips to Use in Strategy of Social Media Marketing

6 Tips to use in your Strategy of Social Media for Marketing to acquire Leads and Profits in 2020

by Blog

Social media marketing has opened doors of possibilities and profits. Many businesses are finding it easy to create profiles on social media channels to advertise their products and services. Even small businesses are gaining recognition because of social media. It is 2020, and the best thing that you can do is use social media for marketing.

The amazing part is that there are a lot of people that use social media. Hence, as a brand, your target audience can be varied but, you can find them on different social media channels easily. Although, each platform offers different things and thus, it is a good idea to research on the kind of people that use those platforms. Based on that, you can match the audiences with your brand and then, choose to use a particular social media for marketing.

However, some of the things stay the same over all the social media channels and hence, you should look in to that.

Make aesthetic social media graphics

This is probably the most important gist of being on social media. All of them are visual platforms. You either need an attractive graphic or an engaging video to gain the attention of your customers. Thus, you will have to pay special attention to your social media graphics. Please do not upload anything random or of low quality. This will decrease your engagement as people will not prefer to like or comment on such a graphic.

Also, your competitors are present on social media. Hence, you need to provide good content and top social media graphics, if you want to stand out. Always hire a good graphic designer as he can help you with social media for marketing.

Content for your social media graphics

Content is quite literally the king when it comes to social media. There are millions of accounts present on Facebook, Instagram, LinkedIn, YouTube and even Pinterest. However, what sets a few accounts apart from the others, is the content. You will have to add value in your customer’s life by solving a problem or entertaining them. Thus, if your content is not projected in that direction, your social media for marketing will give you no profits.

Always plan and design a Facebook Post

Ask your graphic designer to use colours and designs that visually please a human’s eye. If you create such social media graphics then it will be difficult to go unnoticed. Apart from that, you can always try asking questions in your post design for Facebook. This will force your audiences to engage and give you a valid reply.

Apart from that, always upload certain posts that contain branded content of your company. Add your company’s logos and products or services in a post. You can even add a motivational quote with your company’s logo in the bottom. This is the best way to design a Facebook post.

Apart from that, you can use long captions and embedded links in a post design for Facebook. Hence, use that opportunity to tell raw brand stories. People love knowing your behind the scenes and it is the best way to establish a relationship with your audience.

Always make a creative Instagram post design

You do not have to only design a Facebook post but, also discuss creative Instagram post design with your graphic designer. It is important to understand that both Facebook and Instagram are popular social media channels. The youth is there and if you want to target them, then you have to be present of these two millennial accounts, especially.

Instagram is a completely visual platform and thus, you will have to make high quality social media graphics for that. You can use motivational quotes, industry news, tips for your industry, memes related to your field, product reviews and product pictures for a creative Instagram post design. However, it is a good idea to plan your complete content a month in advance. This will help you to stay consistent with your social media for marketing.

Also, Instagram is a very social platform. Thus, apart from making a creative Instagram post design, you will have to engage with different accounts while liking their pictures and commenting on their posts.

Social media for marketing is quite cost effective

It is recommended to increase your fans and followers on social media channels organically. However, all the platforms have their own advertisement options that help you to increase your reach. The best advertisement tool is offered by Facebook. They have so many filters that you can literally create your target audience and reach them with your products and services.

Although, advertisements require clear and concise social media graphics. Post design for Facebook should only contain 20% of text in the graphic. The rest of the information can always be added in the caption. Also, Facebook helps you optimise your ads based on your budget. This is a good way of reaching your audience to generate leads.

You can integrate Facebook and Instagram. Thus, your Facebook ads can run on Instagram as well. However, your advertisement will require a creative Instagram post. Thus, work with your graphic designer and ask him to show you various options of graphics. Make sure to add a post design for Facebook that explains things clearly. Only then, you will be able to acquire leads and make profits with the help of these social media channels.

Use social media graphics that encourage a two way communication

Social media gives you an amazing power of understanding your audience and their needs. You can know their interests and collect feedback for your products as well. This will help you in serving them better. Also, if you understand their concerns and make changes accordingly, you can generate a huge amount of profit with social media for marketing.

Thus, try and create post design for Facebook that is asking your customers to share their thoughts, ideas and questions. Also, hire a social media manager who is quick in responding to their comments and messages. This will help you create a relationship with your audience. This two way communication will be a win-win situation for both. Also, this will help you create brand awareness and a loyal customer fan base.

Social media for marketing has a wide range of audience

Almost every age group is available on social media. Thus, you have a possibility of reaching a wide audience that was not available for you with a brick and mortar store. You can tell various people about your products. You can educate them on your services as well. Apart from that, you can direct them to your website and store and encourage them to make sales.

It is important to understand that the social media users are active. There are rarely any dormant accounts on it. So, the possibility of gaining recognition also increases, if you use social media for marketing. However, remember to create a good design for Facebook and a creative post for Instagram. Also, focus on the captions. Only then, you will be able to ace the social media marketing game and reap the benefits of the same. There is nothing boring than a dull post design for Facebook. So, remember to seek professional help.

Social media for marketing allows you to share a lot about your business

A lot of customers are preferring social media sites of brands. They are becoming like a go-to thing for them. This is because it is easy to contact the brand and solve your customer care issues as well. The main reason for this is that social media graphics are updated on a daily basis on business accounts. All the information is up to date and as a brand, you can also announce the recent events and upcoming product launches.

Thus, it becomes easy for your customers to know about you. Also, you do not have to spend thousands of rupees in newspaper and magazine ads, every time you launch a new product. Also, you get a chance to make most of your activity public. Hence, it can be indexed by various search engines as well. So, this is one more way you can use social media for marketing to serve your audience in a better way, as your information will show up, if someone is looking for it online.

Conclusion

These were some of the ways through which you can use social media for marketing. Although, it is impossible to grow social media accounts while focusing on the business as it is a demanding and time consuming process. So, it is important to seek professional help to create social media graphics that enlighten your audience in your brand’s favour.

Also, design a Facebook post with special attention. The same applies for a creative Instagram post design. There is a dire need of understanding that social media is everywhere. Almost everyone is using smartphones and thus, it is a good opportunity to connect to your audience with the help of mobile friendly social media applications.

Engaging Real Estate Brochure Design

How to create an engaging real estate brochure designs that will give you successful leads for your business?

by Blog

Real estate is a massive industry that is defined by competition and opportunity. It is necessary to focus on the demands of the consumers while providing the right kind of service. However, to get ahead in the competition, it is equally important to market and perform branding activities for your real estate business. You need to embrace the marketing trends and be ready with the necessary tools. One of the marketing strategies that works the best is real estate brochure designs.

A lot of people feel that with the introduction of digital marketing, brochures are not needed. This is their biggest mistake. In the field of real estate, brochures work well with the customers. They can even mark various things on the brochure for their convenience. It gives a better idea of the property as well. At the same time, digital brochures are also very helpful, if you do not want to get them printed. You should always opt for the latest brochure design as it leaves a good impression on the customers.

Things to keep in mind while creating engaging real estate brochure designs

Define the customer, Define the brochure

The first step to creating a brochure is to define your consumer. If you feel that everyone is your customer, then you are highly mistaken. You will have define your customer by their age and economic status. The economic status is an important factor to consider while creating real estate brochure designs.

If you are planning to sell higher end properties, then your brochure should be designed in that way. You will want to use minimalistic and classic colour. Also, if you are planning to get it printed, then you should probably go for a luxury paper as well. If you are developing a brochure for an average property, then you might want to highlight the price and the features in the design. Thus, your target audience will check different things in your real estate brochure designs and thus, you should fulfil their expectations. Hence, as a business owner, it is your duty to convey your target audience to your designer.

White Space

This is a very technical thing and your graphic designer will surely help you with this. However, it is important for you to keep this thing in mind. White spaces are really necessary for real estate brochure designs. Clarity speaks a lot and you require that while advertising real estate properties. It is important to understand that you need to be clear on everything from your site layout, features, address of the property and contact details, while working with a brochure maker. Hence, white space helps with readability and makes things easy to comprehend for your customer. You should never underestimate the power of a white space in a real estate brochure.

Keep it simple

Real estate brochure designs should be really simple. It is necessary to avoid gaudy colours and a lot of text. Just add the important features and unique selling points of a particular property. A lot of information in the brochure will not allow your customer to focus on the important aspects. At the same time, do not confuse your brochure maker as well. If you add too much information, even he will not be able to create a good design for you. Hence, you will have to decide and filter the important points. Always remember that simple designs work better and are interesting. For example, you can use an embossed design for the title to highlight it and keep rest of the things simple in the brochure.

Focus on the Pictures

When you are in the field of real estate, everyone knows that you take business seriously. Also, appearance is everything in your field. The way your project yourself, your brand and your brochure decides the sales. Thus, it is important to have 3D pictures of the property on your brochure. It is important to remember that a proper graphic can make or break your sales. Make sure that the 3D pictures are made with precision and they look their best in the brochures. In real estate brochure designs, even the slightest changes and edits can change the entire game for you as they can attract your customers by increasing your sales.

Design

Always hire a professional designer to create the latest brochure designs. A lot of people feel that they might lose control over the creativity and thus, try to make their own brochures. This is the biggest mistake that you can do for your real estate business. A professional designer understands the ratios and creates a brochure that is appealing and attractive to the eye. Even this can persuade your customers to buy your properties. Brochure size also plays a very important role in real estate design. You will need brochures which are of A4 and A3 size. All of these things can be suggested to you only by a professional brochure maker.

Branding

Branding is essential for every business. However, branding your brochure is considered to be one of the most important marketing strategy. Thus, do not forget to add your company logo and tag line in your brochure. At the same time, make sure that it is bold, clear and visible. As a real estate business, your brochures should be for the customers to remember you. You also create them to inform your clients about your new sites. However, informing them is useless if they fail to recognise you or do not know you. Thus, create certain brand guidelines in the form of colour combinations, fonts and logos. Make sure to ask your graphic designer to add those in each of your real estate brochure designs.

Content and Proof

Brochures contain a limited amount of text. However, it is important to create text that is precise and also sells. If you do not have this skill, then make sure to hire a professional for the same. Your customers will judge you based on your brand and offerings and thus, it is important to get the content right with the design. You can take help from your brochure maker for the same.

At the same time, make sure to continually perform proofreading checks. It is not something that you should do at the end of the design process. This is because if you have edits, then it will be easier for your designer to cater it in the process, rather than doing it in the end. This is just to ensure that there are no errors for the same.

Make Subtle Adjustments

You can have a standard format, since you are creating a real estate brochure design. However, certain design adjustments can make your brochure look classy and minimalistic. For example, you can just use the corners and give them a rounded edge. This will give a soft look to your brochure. It will appear friendlier as well. You can use such designs while creating brochures for holiday homes and farm house properties. While creating brochures for such properties, it is important to use warm hues like brown, crème and green. This will give a great look to your brochure. It is necessary to discuss these things with your graphic designer.

Use textures for your brochures

Different textures give an aesthetic look to your brochure size. Real estate brochure plans contain geometric designs of layouts and properties. Thus, to break the monotony you can use graphics of textures in background on your texts. This will look really attractive. Use these things while creating brochures for high-end apartments and offices. Try using a contrast with dark pages and bright colour in your brochure with textures. This is one of the latest brochure design which appeals to a lot of different customers. Such things add an interesting dimension to an otherwise stagnant subject matter.

Conclusion

These were some of the points that you need to remember to create the best real estate brochure designs. Make sure to discuss every detail with your brochure maker. Take enough time to create a brochure. Do not haste because that will not help your business. This is because a well-written and well-designed brochure can increase your sales and attract your customers.

Make sure to digitalise your brochures as well. Upload them on your website and social media channels, so that you can attract your customers form these as well. Check the brochure size for your digital media. You might have to tweak that a little based on the channel you are uploading the brochure on. You can always ask for help from your brochure maker for the same.

If you do not have a brochure already, then get it made. Brochures will help you drastically, for your real estate business. You can also tweak your existing brochure design, to the latest brochure design with a help from the graphic designer.

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Digital Real Estate Brochure Strategy

How a digital real estate brochure can skyrocket your leads and conversions?

by Blog

Digital Real Estate Brochure

The fast-paced world has changed the dynamics of a lot of businesses. However, one thing is common and it is digitization. Almost all the businesses have embraced digital marketing as their main strategy. This is because there are a lot of potential customers online which help them to increase their sales. E-catalogues are one of the elements that have helped various businesses to acquire leads.

In businesses like real estate, brochure design online can definitely help. This is because human beings are more drawn towards the visuals instead of text. Customers can connect to visuals as they are appealing to the eye. Hence, online real estate brochure has come in to existence.

Why digitize your real estate brochure?

You can reach a lot of customers with your digital brochures. When it comes to distributing the brochures, you can only distribute them to a handful of people or clients who have visited your office. On the other hand, e-catalogues will reach your potential audience and help you gain more leads. The best part is that you can reach clients, that you did not know even existed in the first place. However, these are some of the benefits of creating brochures with an online pamphlet maker. 

Advantages of creating Digital Real Estate Brochures

Make real-time updates

The best part of creating brochure design online is that you can make real time updates. A paper flyer or pamphlet cannot support real time updates. Information has a lot of value in today’s world. At the same time, relevant information is even better. Hence, the best part about an online real estate brochure is that you can update it whenever you want. For example, if you have a brochure about a housing colony, then you can always update the number of houses that are sold. In that same way, you can attract the customers to buy it quickly, if they are selling out quickly.

Easily Customizable

Digital brochures can be tweaked or customised easily. Your graphic designer will not have to spend crazy amount of time changing the information of the brochure, if you have used brochure design templates. The complete process is user friendly. At the same time, these brochures do not have to be printed, every time you make a change. Hence, you are saving a lot of money too.

Affordable Marketing

Online real estate brochures will cut down your marketing costs like none other. At the same time, you are being environmentally friendly as well. This is because you are saving a lot of paper. Also, you will have to make the digital brochure in different sizes for various social media channels. Thus, all you need is a graphic designer and you are done. After that, it is possible to promote that one brochure at various places. You can even email them to interested clients.

However, it is a good idea to get a handful of brochures printed. You can always give them to clients who visit your office and are interested in buying the property. Although, you will save a lot of money as you will not have to get them printed in bulk. Clients who are just inquiring, can always be given e-catalogues.

Easy Navigation

The best part about online pamphlet maker is that they can be easily navigated. This facilitates a good user interface and gives convenience to your customers. This is the major benefit of having an online real estate brochure.

Scope of Creativity

Digital brochures have a scope of creativity. Thus, if you are planning to sell holiday homes and farm houses, then you will have to create a brochure that lives up to those standards. If you want to grab the attention of your audiences, then you will have to create engaging and catchy brochures. However, this is possible with various brochure design templates. Ask your graphic designer to create certain templates for you, and then choose the one which is innovative and attractive.

Compatibility with Virtual Reality

Online real estate brochures have a wonderful user interface and are compatible with the virtual reality. If you want to go all fancy, then you can use a QR code in them through which your customers can get an easy access to your contact information. Adding such things will surely make it very convenient for your customers.

Add CTA for Convenience

E-catalogues give you a lot of possibilities to play around. You can embedded various CTA buttons in the brochures so that your customers can contact you directly. If you want customers and conversions for your real estate business, then this is a crucial thing. You will have to tell your graphic designer to add such things all over the brochure. It is a good idea to add forms in the brochure design online. Let your clients fill their queries in the form of price and location. In this way, your clients can clear their doubts in the first phase only. They do not have to come till your office as well. If they like the property, they can come to witness it. Giving such customer centric services will definitely help your business while increasing its sales.

At the same time it is possible for you to analyse your click rates. This will help you to understand whether your online real estate brochure is good or not. If it is not up to the mark or does not add value to your clients, you can always ask your graphic designer to edit it. You can check the heat map for the performance as well. The analysis will further help you to customise and tweak the e-catalogues in the future. At the same time, if your main marketing strategy is conversions with brochures, then make it a point to continually optimise them.

Add video content in your brochure

Digital brochures give you a lot of liberty. You cannot add videos in paper brochures. However, that is possible with the e-catalogues. Add videos of the site and their 3D structural models. This will give your customers an idea of the whole property. Later, if they are interested, they can always book a meeting with you.

Add enough information

When it comes to e-catalogues, you do not have to worry about the pages as you do not have to get them printed. This is because a digital brochure has the capacity to hold a lot of information. You can explain the property site and its features. You can also add the story of your brand and the unique selling points of a particular site. This will give a clear picture to your potential customers and it might also attract them to make the purchase.

Brochures emit credibility

A printed literature sends a message to your client and conveys that, you are an established and credible business. It shows that you take your clients seriously and are ready to invest in them. However, make sure to invest in a good graphic designer for your brochures. It speaks a lot about your brand and its image. A poorly designed brochure will rupture your credibility.

Share the online real estate brochure on social media

Real estate is a very competitive business. All realtors are advertising to make more sales. However, buying property is a very subjective thing. It can differ from customer to customer. Although, sometimes certain benefits and features can change the client’s mind.

In order to reach the potential clients, you must advertise your real estate business online. It is crucial to have a social media presence. You will find all age groups of people on social media. You can target them and make sure to acquire leads with paid advertising and lead generation forms. You can gather a lot of data of different customers and analyse their needs. This can help you in your upcoming and future projects as well.

Although, there are different customers on different social media channels. Thus, you will have to study them and based on that float different property site e-catalogues on different social media channels. Apart from acquiring leads, you will create a brand awareness of your sites as well. Most people might begin to recognise you and that, will help you to increase your leads.

Conclusion

Real estate business requires a lot of planning and strategy. However, online real estate brochures prove to be really beneficial in each strategy. It is possible to upload them on your website and optimise them for search engine marketing. Apart from that, it is possible to share them on your social media channels to announce about your new sites. You can use e-catalogues for e-mail marketing as well. 

Brochure design online has a lot of potential. It is finally time to use it to your own advantage to increase your real estate business. Although, make it a point to hire a good graphic designing company. You will need a professional to create an e-catalogue that helps you acquire leads and sell.

7 Digital Marketing Strategies

7 Digital Marketing Strategies that can shoot your Real-estate business like none other

by Blog

digital marketing

The business world and marketing tactics are ever changing. For instance, some years ago, properties were considered to be a luxury investment. It was said that only the rich could afford it. At the same time, the process of buying property was very long and strenuous. Property seekers had to sign long documents and also find a good real estate broker who could help them with the complete deal. 

However, the trends have changed after the introduction of internet and technology. Real estate brochure design sample properties can be seen online. Many clients just view it virtually and then, decide to meet the relator for further business. The best part is that it saves time for everyone. At the same time, a lot of people are looking to invest in properties as it has massive returns. It is no more a habit of the rich only.

However, if you own a real estate business, then you might be aware of the competition that you have to face in the market. Hence, it is a good idea to plan your digital marketing strategy to get ahead in the business. You can form real estate brochures and develop social media strategies. The possibilities are endless.  

To jump start your digital marketing strategies, use the following list as a reference.

Create an Email Campaign

If you pitch to the right kind of audience, then email marketing can do wonders for you. It is an essential tool that helps you in connecting with new leads and past clients on a daily basis. However, you do need a well- rounded campaign for the same. A good campaign will help you funnel potential clients through planned actions based on their buyer’s portfolio and previous collaborations with you. 

Based on a survey carried out by Smart Insights, 27% is the average open rate for emails in a real estate business. The CTR is 3% and the more relevant your content is, the more conversions you will get. It is a good idea to attach your brochure and catalogue designs in the email campaigns while remarketing.

Make a Brochure

Real estate brochures are almost the backbone of the business. A well-made real estate brochure design sample can do wonders for your business. This is because a brochure has enough space to contain all the information of a particular property site. You can include the area and the benefits of buying a particular property in a designated area. Apart from that, brochures contribute in branding as well.

You can choose to have digital and paper brochures as well. Clients who visit your office can always carry the brochure with them. It becomes a vital piece of literature and clients usually trust companies who can give them something in writing. At the same time, having an online catalogue design can contribute drastically in your digital marketing strategy. You can post the brochures on all the social media channels. Apart from that, you can run paid advertising with the help of your real estate brochures.   

Paid advertising will help you to attract leads. You can always curate a form to fill with the advertisement. Interested people who fill in the form can then be contacted via email or phone. Apart from that, digital brochures give you the liberty of adding videos to your brochures. Thus, you can make your real estate brochures to be fun and creative. Innovative brochures will surely catch your client’s eye on the internet and through that you can leverage a lot of sales. Always check for various brochure design samples with your graphic designer to make sure that they are attractive and engaging. 

Make a user friendly website

If you are planning to conduct digital marketing for your real estate business, then make sure to own a website. Your business will skyrocket, if you have a website. However, you should have a user-friendly website. A lot of real estate businesses have websites that do not load fast because of a lot of photos and links. However, this increases your bounce rate and that is not good for your business.

Thus, hire a professional web developer who can help you create a site that does not take forever to load. Get a responsive website that is optimized for smartphone browsing as well. Most of the clients prefer to browse through their phones and thus, if your website is not mobile-friendly, then you are losing out on clients.

Apart from that, upload real estate brochures on your website. You can explain the different sites with an e-catalogue design on your website. Clients can have a better idea and then, contact you based on their demands.

Have Virtual Tours

If you have a sample house ready, then you can host a virtual tour for your clients. This strategy can come in the later stage. However, it is a very beneficial strategy. For example, if you are selling holiday homes and farm houses, then you might want to target audiences from different cities and countries as well. Thus, virtual tours can be really handy for clients who would like to see the complete property before fixing a meeting.

The virtual tours are identified as video content. It is said that video content generates 49% revenue and it does that quickly as compared to literature. You can always show the virtual tours to clients who are really interested to purchase the property. Apart from that, you can curate real estate brochures with the video content in them. They can be mailed directly to your potential customers.

Get a Social Media Strategy Curated

It is one thing to post content related to real estate and your property sites on your social media, while it is a completely different thing to have a full-fledged social media strategy. You will have to acquire professional help for the latter but, the results will pay off. You can post content like: new and existing listings, case studies, blog posts, testimonials and success stories. 

Although, social media channels require regular posting in order to show some result. It is not possible for you as a realtor to divert your time for something like that. Hence, you must hire a digital marketing agency. They have a team of professionals who can dedicate their complete time in forming your social media strategy. You will need brochure and catalogue designs to flourish your social media strategies as well.

SEO is the key

Almost any digital strategy is incomplete without SEO. Search engine optimization is the technique to derive leads for your websites. If the process is done correctly, then it can acquire you a lot of leads that can convert in to sales as well. The whole idea is to get your website in the first page of Google. At the same time, your website will require brochure and catalogue designs of your sites. Thus, make sure to create those before starting the process of SEO. 

SEO is a crucial strategy which is beneficial in competitive times. Thus, you must pay attention to it. Always hire a professional agency or a freelancer who can dedicate their complete time in forming backlinks, Meta descriptions, online directories and optimizing catalogue designs for your real estate business.

Host a Webinar

Webinars are the newest digital marketing trend. However, they are beneficial as well. You can talk about your real estate expertise with the help of online workshops and webinars. You can educate you clients on the best properties and investment schemes. Although, at the end of the webinar, you can talk about your site with the help of brochure and catalogue designs.  

You will also get the data of potential customers. It is a good idea to send your company’s real estate brochure on their email. In this way, they will know about your company and your work. Webinars are one of the best way to generate leads and target potential clients.

Conclusion

These were some of the digital marketing strategies that you can use for your real estate business. However, each strategy requires brochure design samples. Thus, it is a good idea to hire a professional graphic designer and curate an insightful and attractive catalogue design for your business. A good thing is that you will have to create one brochure for a particular site in different sizes. Hence, it is just a one-time investment. However, it is possible to circulate that real estate brochure on multiple social media channels and mediums.  

Apart from that, focus on various strategies to get more business. Take some time out to design buyer profiles. They are the ideal clients who can be targeted with the help of your brochure and catalogue designs. Take some time out to map out your audience. Add new homeowners to existing agents in your target list. Even map out characteristics like their profession and average salary. This is because such things will impact their overall decision making process. Apart from that, the whole idea is to be relevant and attract readers based on your content and catalogue designs.

Packaging Design Blog

What is Packaging Designing and why you need to get one for your brand?

by Blog

How would you possibly carry all the things from a supermarket store if they did not have a packaging? Packaging has added super comfort in our lives. It has also made the world an organised place to live in. It is present everywhere in the form of a packet for your Gems, a bottle for your skin lotion to a hamper for your laundry basket.

However, packaging design is not only done to secure things properly. There is more to that. Do you remember the last product that you bought? If it was a new product, do you remember what attracted you towards it? It will probably be the packaging design.

With such a competitive market, brands are focusing on packaging design because that helps them in creating an impact on the customer’s mind from an aisle in the supermarket. Apart from that, packaging design helps with branding too. Many famous brands are just recognised with the help of their packaging box design or packaging bottle design. 

What is Product Packaging?

Product packaging design simply refers to the exterior designing of the product. A packaging design will include various options of materials and forms. Also, the design on the box or the bottle will have options of various graphics, fonts and even colours. You can choose to wrap your product in to anything from a gift wrapping paper, can, bottle, box or any container as well.

Packaging Design normally tells a story. It describes and reflects the personality of the brand. It helps in engaging the customers through sight, touch and even sound sometimes. The complete package basically gives an idea about the enclosed product. It communicates with the audience and they understand what the product is for, how it should be used and who can use it.

Questions you should ask yourself before thinking of a packaging box design

There are three important questions that you must ask yourself before starting a packaging design for your product.

What is the product?

The packaging design companies will surely ask you this question first. It all depends on the product. Are you selling something solid, liquid or fragile? What is the size of your product? What are the main materials of your product?

This will help you in deciding the layers of packaging your product needs. It is important to understand that product packaging is not only about the exterior packaging. For example, if you are selling glassware, then you will need bubble wrap and a couple of other things to secure it, because it is a fragile item. Also, something that is big and has awkward dimensions might require customized packaging.

Thus, it is important to note all these pointers down. It will be easy for you to discuss with your packaging design consultant.

What is your target audience?

Decide if your product is suitable for men, women or both? Is it for a specific audience who is environmentally conscious? Is it for the middle class strata of the society?

You will have to choose the packaging based on your target audience. You cannot sell a product to environmentally conscious people in a plastic packaging. You will have to opt for a reusable and recyclable packaging. At the same time, if you are selling something to women, then make sure it is glamorous and dressy. Also, if your product is for the affluent, then you will have to choose a luxurious packaging design.

If you do not have enough ideas, then discuss this in length with your packaging design company. Their designer will give you proper insights on the same.

How will your audience buy your products?

Packaging design will be based on where you are planning to sell your products. Are you selling them in a supermarket or a small boutique? Are you planning to sell them online? All these questions will decide the course of your packaging box design.

If you are selling it online, then you will have to think about a lot of other things. You need to make sure that your product is received by your customer in the best condition. Hence, you will have to think about all the safety features. On the other hand, if you are selling it in a boutique, then you will have to pay more attention on the face value of the packaging.

These are some of the things that are really important as they will influence the selling of your products. Please take a lot of time in deciding this. Discuss it in detail with your product packaging Design Company.

Things that we take in to consideration before curating a packaging design

 

We at Advoice, understand all your packaging needs and suggest you options based on that. The various things that we consider are:

Communication with Design

It is important to understand that people will buy your product based on the packaging. You might be using the best quality materials or ingredients in your product but, if the packaging is lousy, the client might not even consider trying it. Your packaging design actually competes with the packaging design of other brands in the market.

We understand that and thus, create a packaging design that is an amalgamation of aesthetic and functionality. At the same time, it is important to mention the detail of the product on the packaging so that it communicates well with the audience. At AdVoice, we research and understand your target audience to help you achieve the right balance of practicality and emotional connect.

Packaging Design or Structural Packaging Design

There is a very thin line between packaging design and structural packaging design. A lot of packaging design companies fail to recognize that. We understand that it is important to research on this and then take a decision. Based on your product, we extensively study the market and decide both the parameters.

It is very important to understand the brand strategy of the product. We believe in understanding the dynamics from the scratch and then presenting a packaging design to our customers.

Aesthetic Value

Aesthetic Value is very important when designing a packaging for a brand. Packaging design came in to existence because of the aesthetics and attractiveness. If not for those, everyone would be packing things in normal plastic bags and selling it. Hence, your packaging box design or packaging bottle design, should have some creativity and art in it.

Humans communicate a lot through the visual medium. If you look around, you will see advertisements, banners, films and social media channels to have the highest amount of viewers. This is because all of them communicate visually. Some studies also suggests that 52% of people around the world decide to buy a product because of its packaging.

Hence, as a packaging design company, we have understood the complete funnel of the planning, designing and consumer decision making.

Product Personality

Packaging box design, packaging bottle design or packaging design in general is based on selecting the right structure for your brand. It is very important to treat your brand as a human being and then, deciding an attire for it in the form of packaging. Try to communicate and establish a relationship with your consumers. If you are able to do that, then you will be able to generate a lot of sales for your product.

A right look can even transform your brand and make it an eye candy among the audiences. Apart from the aesthetic value, your product needs to also solve the problems of your consumers. This should reflect in the personality of your product packaging as well.

This is where we step in. Our professional designers and analysts understand the dynamics of the consumer in reference to the product. We even decide the font and the colour of the packaging design strategically.

Persuade the Sales

We are a packaging design company in India that strongly believes that a good packaging can alter the future of a product. A good packaging box design or packaging bottle design can dramatically increase or decrease a brand’s sales.

Hence, we take in to consideration factors like appealing colour, readability of the information and the structure of the packaging while designing it. We also take in to consideration the type of shelf or aisle the product will be displayed on.

At AdVoice, we take every detail seriously. This is because we are designing to persuade the sales of your product. We understand the investment of a brand behind a particular packaging and thus, we believe that our design should be a factor of ROI for them.

Understanding the Design Dynamics

As a top packaging design company in India, we understand the dynamics of design properly. While designing a particular packaging, we take in to consideration the important studies of eye-tracking derivations and impulse buying customer psychology. It is said that based on the eye tracking strategy, consumers only read 7 words on an average while passing by.

Also, impulse buying is done based on the color, structure and aesthetic value of the packaging design. Thus, we strive to add all these to our designs so that you can maximize your sales. We very well understand the balance between the structural and graphical representation of a product. We curate that so that a customer shows maximum interest in your product. 

Things to do if you are just starting out

Choose a Product Name 

It is really important to choose a brand name and product name. Choose a name that is easy and memorable to pronounce. If it is hard to pronounce, the customers might end up forgetting the name of the product.

If you are just starting out, then you can take some help of the packaging design company as well. You can brainstorm ideas together. Brainstorming will help you with the necessary creative flow.

Create a Logo

A logo is the most important part of any packaging design. You can promote your brand with the help of your logo. Also, do not overdo it. Understand that the best logo is usually a simple logo. You can also get a logo done with the help of the Golden Ratio.

If you do not know about logos made with the help of Golden ratios, then you can check our blog here.

Things that can be added in a packaging design

Use Patterns

If you are looking for packaging options for a stationery brand, then you can definitely add certain patterns for the background. It is possible to add checks or stripes in the background. It will surely take the packaging design up a notch.

 

Add floras

If you are selling a women centric product, then you can choose to add floral patterns in your packaging. They set a nice mood and tone for your packaging. When adding floral patterns to a packaging box design, try using bright colours. It will always attract the customer’s eye.

Use up the space

It is important to understand that while creating a packaging design, it is important to use up every inch of the space that you can. While creating a packaging box design, you can add some patterns, colour or print in the interior of the box. This will always make it look upscale as compared to leaving it plain and flat. As a result, the product inside the box will also look upscale.

Keep it simple

Simplicity is the key behind popular packaging designs. It always works with the audiences. Use earthy tones and recycled materials. Add bright colours of labels. Something as simple as this will work well with the audiences.

Create a harmony with the product

It is important to design a package that goes well with the product. Make sure that it compliments it as well. For example, if a dry fruit company, then choose for options that reflect the natural personality of the product. You can go for transparent packaging ideas. This will help the customer see the dry fruits before buying them.

Add playfulness

It is really important to have some fun with the packaging design ideas. Just be playful and add some elements that makes the audience happy. Make sure the packaging interacts with the product but does not overpower it as well.

Different kinds of packaging industry we cater to

At Advoice, we understand the demand and the competition of the market. Hence, we strive to create different packaging box designs and ideas for various industries.

Food Packaging Design

The food industry has grown exponentially over the past few years. A lot of people prefer packaged food items because of their fast paced lifestyles. Hence, it is a challenge for the designers to create designs that are attractive and practical both. A lot of people prefer food packages that are easy to carry to the office or are possible to consume on the go. Hence, the packaging design should fulfill these basic requirements.

When the food packaging design is concerned, it is important to check the product first. After that, it is equally important to check the consistency of the brand. It means that you need to make sure that different products from the same brand have some similarities in the packaging so that a consumer can recognize easily. At AdVoice, we even curate food label designs for your product as well.

Cake Box Design

Gone are the days when bakers used to sell their cakes in a simple white box. Nowadays, people emphasize on having customized box packaging design for their bakery. You can get your brand story printed on one side of the box as well. Also, cake box design gives the liberty to be really playful as people usually buy cakes while celebrating important occasions of their lives.

Medicine Box Design

Medicine box design needs to be simple and precise. At Advoice, we completely understand that and thus, provide such kinds of packaging design options. The ingredients and the dosage needs to be mentioned compulsorily. Also, some space is needed to mention the cautions. Thus, a structural and well-spaced design always works with a medicine box design.

Carton Design

While designing a carton, you should always remember the product dimensions. Based on the size of the product, you can decide the size, depth and shape of the carton. Also, decide if you want to give integrated flaps or a separate lid to the cartons. Packaging box design is completely functional and based on the product itself.

Tea Packaging Design

The tea industry is booming in India currently. A lot of people prefer drinking flavoured teas. There are various manufacturing companies that are selling dry tea leaves, tea powders and even tea bags. If you are one of them, then opt for a packaging design which reflects the brand personality. Opt for smaller and compact packaging box design. 

Perfume Box Design

It is important to understand that perfumes fall under the luxury items. Hence, the perfume box design should reflect that. Choose structured boxes to secure the perfume bottle. Perfumes usually come in glass bottles. Hence, the box needs to be thick and structured instead of thin and floppy.

Coffee Packaging Design

Coffee is a product that is used by many people. However, it is still considered to be a luxury item. There are various kinds of coffee available in the market. The price of the coffee is decided on the flush and quality of the beans. Hence, if you are designing a package for the best quality coffee, then opt for stylish glass bottles instead of plastic sachets. If a client is selling ready made coffee, then you can opt for cans or tetra packs.

It is important to understand that tetra pack gives an impression of an affordable product and the client will not be able to sell it in a higher range. The same way a can gives a better impression, and the client can even charge for the same. As a packaging design agency, we understand that completely and curate designs based on that.

Wire Box Design

We also design boxes for cables and wires. In today’s time, every item needs a proper packaging design. A lot of people have a misconception that only the food and fashion industry needs to work on their packaging design. It is absolutely baseless. All the brands and companies need a packaging design.

We are experts in creating wire box designs. It will make sure that your brand stands out and attracts the customers. Wire box design also needs enough space on the packaging to describe the USP of the product. Enough care is given to secure the wire or cable properly in the box. We design compact and handy wire box designs so that they are easy to carry and transport form one place to another.

Packaging Design Online

Packaging design online is a complete different segment. More than the product and its personality, it is important to curate a packaging design that secures the product in transit and reaches the customer safely. We understand that dynamic and work based on that for our clients.

Conclusion

These are some of the things that a packaging design agency deals in. There are various methods and processes to curate a packaging box design. However, the main motto behind the design remains the same. It is especially done to attract the customers and persuade them to buy a product.

Packaging Design helps a brand to establish itself in the market. It is possible for a brand to create awareness and gain its identity through its packaging. Big companies like Nescafe, Apple and The Body Shop have gained a lot of recognition because of their packaging. It gives a personality and a form to your product. Hence, it is really important to sit with a designer and get your packaging design ready.

Paying attention to these small things will help you to achieve recognition and business in the market. Getting ahead of the competition is really necessary and you can do it by focusing on your product and its packaging.  

 

Digital Marketing vs. Newspaper Ads

Difference between Newspaper Advertising and Digital Marketing

by Blog

Now a days you may heard term “Digital Marketing” more often. But for many less techno savvy business owners have confusion about choosing their correct advertising medium. In current scenario, small or big, every advertiser has its own budget and has a pool of choice for various advertising media. 

But traditionally most popular media since almost 150 years is Newspaper advertising. Newspaper runs on advertising and government subsidy on paper buying rates. These are the core 2 direct and indirect revenue streams for any newspaper. Without government subsidy on paper we can’t get newspapers at such affordable rates.

Any newspaper local or global has their own authority and legacy in the mind of their readers. Newspaper is like mirror of society. Apart from newspaper advertising it contains brutal facts or great development news around particular region, city or country.

Few known benefits of Newspaper Advertising:

1. City Specific Targeting

2. Flexibility of Advertising Size, Location or Page

3. For large scale companies Advertising is affordable

4. Covers a mass audience

5. Black & White or Colour – Two Cost Choices

Many newspapers have their city wise editions available to local newspaper advertising clients to target particular city audience. That’s good opportunity to reach minds of specific city audience with their brand. Also, Newspaper advertising offers good opportunity to advertisers to choose their ad size, colour, page and location on particular page according to their budget. Every morning people get newspaper so early that it’s habit for many readers to have newspaper reading as their top priority to start the day. A huge chain of newspaper vendors and circulation staff wake up so early to have newspaper in your hand at around 7’o clock. They travel hard from newspaper central circulation point to homes of readers like us.

Rise of Internet in 80’s:

In the beginning of 80’s computers were a new thing in technology front. And initially it was big size calculator which occupied big room for their CPU. And it was capable of doing four basic activities like multiplications, additions, subtraction and divisions. But since then techno engineers were constantly inventing something new, better and smaller in size till date. Now we all do multiple activities on our fingertips through mobile phone. With increased usage of internet every second millions of searches are made on internet with big search engines like Google. And information and data became the mainline of research and execution both. 

With rising need of internet usage various social media became very much routine in our life Facebook, Instagram, Pinterest, Google, twitter and Whatsapp. It really takes few seconds to reach any information through information.

Online Paid Advertising Medias:

1. Google Search & Display Ads

2. Facebook Advertising

3. Instagram Advertising

4. Linkedin Advertising

5. Pinterest Advertising

6. Youtube Video Advertising

7. Remarketing Advertising

8. Affiliate Marketing Advertising

Small shop keeper or business consultant can easily promote their business online with free and paid both ways according to their own budget. It is important to understand why people tend to go for paid advertising so often. For that we need to understand online customer journey in three important stages as below:

Awareness of Product / Service / Brand:

As a free media we can using blogging to build awareness of your business existence on internet. Like currently you are reading my blog with some sort of curiosity. This way you will know me or my company better as I am providing value to you in terms of knowledge.

Relation Building with Potential Customer:

Buying very rarely happens instantaneously without much information of company or product. We always tend to find out more information online in terms of company website, product technical information, guarantee, warranty, free replacement and most importantly we read reviews of buyer. After going through reviews and other information we can know company or brand better. And we make our mind to purchase things if everything seems ok with us.

Conversion or Purchase: 

If you know my company and services online by visiting my website or reading my service reviews on other sites for several times now if you are in need of my services like logo design, brand campaign design or digital marketing you will not hesitate to call or email me. As you firstly know me or my company. Thus making a decision becomes easy for you.

Let’s assume you are a doctor or educational institute and having clients from around 5 kilometres radius, is it wise and affordable to pay for whole city as your target audience through newspaper ads?

No it’s not. Because neither it is pocket friendly nor target audience friendly. For getting 20 new customers we cannot pay 200000 bugs for newspaper advertising which will surely reach to mass but that mass audience is not relevant for that particular business. Because for some general health issues we tend to meet nearby doctor only who is in same geographical location as you. We don’t consult doctor from another end of city for normal cold or flu. Because it involves time, energy and money altogether. 

Let’s understand some core benefits of Digital Marketing than Newspaper Advertising:

 

Newpaper Adverting

Digital Marketing

 

City Specific Targeting

 

Area or Pin code Specific Targeting or can choose radius of 2 kms from particular location is possible

 

 

Flexibility of Advertising Size, Location or Page

 

In this you can produce interactive content like animation, video etc. which takes more attention of customer than plain design. Here we can buy different banner sizes and choose news portals or social media sites to advertise with

 

 

For large scale companies Advertising is affordable : National level brands finds it affordable due to their huge advertising budgets and need to reach masses

 

For small business owner who can spend tiny budget of only 2000 per month can even advertise in these medias to get relevant leads

 

 

Gender specific targeting not possible.

 

Gender specific targeting of audience is possible.

 

 

Marital Status specific targeting not possible.

 

It’s possible here to target new parents where you need to sell them new born baby products.

 

 

Interest Specific targeting is not possible

 

Here we can target who has interest in specific subject, brand or product. E.g. we can target women who is interested in weight loss by their social media activities like search queries, cookie data, video watching etc.

 

 

Age specific targeting not possible

 

Here we can target ads to certain age group people by considering product usage. E.g. Gym advertising to 70+ aged people is not a good idea.

 

 

Repeat Attention Requires Similar Budget Spending

 

Here we can set cookie specific remarketing campaigns of people who visited your website once and can show different banner ads on various sites they surf. These ads are impression counting, thus really affordable for SME.

 

 

Life event specific targeting is not possible.

 

Here we can target a person and their close friends on Facebook and show them cake shop ad before 7 days when they are most likely to order cake.

 

 

We can’t be part of viral advertising here.

 

Currently it’s Corona Virus (Covid -19) pandemic outbreak is going throughout the world and everybody is glued to their social medias, we can advertise in between viral videos grab more attention.

 

 

Audience purchase intention specific advertising not possible.

 

People tend to search any information with some intention of buying many times. Here we can target specific search query words matching with our product.

 

 

This is one time spending for one advertise in newspaper.

 

As per collected user data we can optimise campaigns for budget, keywords and bid amount for particular time and location. And budget can be divided to days as per advertiser’s choice.

 

 

Newspaper is not niche advertising media for any business.

 

Here we can advertise product or brand to niche audience through Google ads. Like we can show ads of dentist to famous dentistry blog where people tend to visit for particular dental difficulty.

 

In a conclusion, time is changing so does
the consumer. And everyone has their own needs and spending budget. But I can
assure you that if you handle each digital marketing tool with precision, you
can reach target audience very quickly and with low budget. All it take is time
to build your online brand.