Most of the time, we overlook the packaging design. We hold the idea that if the product is of good quality, then the packaging will not be of great concern, that the quality of the product is what matters only. Even though it is partly true and the quality of the product is a very important thing, customers also care a lot about the packaging of the product too. Most of the companies now have started focussing on the packaging design.
It is important that the packaging of the products is innovative, and that the packaging complements the product itself. For example, if you are packing something that is dangerous to children but looks attractive to kids, that’s a disaster waiting to happen. To have the best packaging design, it is important that you know which things matter in case of having a good packing. Read on to find all the important things that you need to keep in mind to have the best packaging design.
1. The Correct Print
Prints have an important influence on packaging design. Make sure that you know the limits of your printer before choosing the colours for your packaging.
2. Make sure you have the right material
The quality of the packaging material is extremely important. You need to choose the material which helps in keeping the product preserved. It is also helpful, if the package is re-usable, or even better, environment-friendly. Also, only use as much packaging as necessary. Overdoing it will only be wasting the product which can cost you a lot of time and money.
3. The Style
The style of the packaging mostly depends on your target customers. Go for colourful and animated styles, if your product is targeted towards children. The style should be classier, if your target customers are adults and mature. The products matter a lot so make sure that there is a picture of the product in the packaging.
4. Classy and shiny
Even though shiny stuff is still considered to be the best, it is not always a good option. Even if you prefer to make the packaging shiny, making it overtly shiny will hold it back from being classy. So, make sure that the packaging design doesn’t shine too much. Instead, you can make sure to add some bright colours so that it serves the purpose of being shiny. For example, let us see the packaging of Maggi, even though it is not shiny, the bright yellow colour helps in holding the attention of the customers and also makes it stand out.
5. Has a Pleasant Typography
It is important that along with being eye-catching, the typography should also be easy to read. There should be enough spaces in between words and letters and the letters should also look artistic.
6. Make sure you use the white space
One of the major facts to keep in mind for having the best packaging design is to not keep white space at all. The name of the product goes on the top of the packaging. Even though there shouldn’t be much white space, you also need to make sure that the packaging doesn’t seem too crowded and clingy.
7. No Clutter at all
Clutter is not appreciated anywhere in the world, so while packaging a product, you need to make sure that there is no clutter. Make sure that it doesn’t seem extra. Go minimal and yet make sure that it looks classy. This is one of the major things that you need to do before finalising your design.
8. Make sure that the trends don’t leave you behind
When you are concerned with packaging, make sure that you are updated with all the trends. Even if it means taglines on the packages or even just images you use in the packaging. Any reference to the on-going trends will attract a lot of attention to your product.
9. Add a little Emotional Pitch
Make sure that the designs you use are neither too loud nor to low. You have to maintain a balance between the highs and the lows so that you make impressions on the right people that concern you.
Conclusion
These are just some of the things that are concerned when you have to have the best packaging design for your products. Keeping this in mind will give you the best packaging for products.
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