Building a brand identity in today’s competitive times is not an easy task. It all depends on how you present yourself and how you target your potential customer base. Thus, a lot of businesses are understanding the importance of branding and trying to implement it. However, a lot of businesses are trying to innovate strategies and bring something new in the market to attract their audiences. Many businesses are also trying to adapt branding trends to make their products and services work. Although, you need to understand these trends thoroughly and study their impact on your business before moving forward.
It is important to understand that the branding landscape is evolving with every passing year. Thus, as a business it is necessary to adapt to the change and accept it. Using new branding trends can lead to dynamic growth and thus, you can explore its fullest potential as well. Changing trends demand learning and flexibility as well. Thus, a lot of good graphic design companies in Ahmedabad are trying to do that. They are preparing for the industry’s changing demands and trying to provide the utmost value to their clients.
Also, a business today needs to embrace technology as most of the things can be done with it. It can literally be the driving force of your brand. However, there are a plethora of branding trends options available with the technology as well. So, it is important to focus on the things that resonate with you and adapt to those strategies.
Building a personal brand is vital for your business. Increasing the brand awareness and targeting your potential audience can be the game changer for you. So, read on to find out the important game changing branding trends of 2020. Implement them for your business and see the results for yourself.
1. Optimise the logo application
Ask your graphic design company in Ahmedabad to create a contextual, responsive and flexible logo for your brand. It should be accommodated on various screen sizes and different places of usage. It is imperative to optimise your logo based on the different advertisement and marketing requirements your company has. Also, keep the design intact, just change the dimensions based on your medium.
2. Customised fonts
This is one of the biggest branding trends of 2020. Minimalistic designs are no more in fashion. Instead, artistic fonts and styles that can emit your brand’s personality are preferred. Using fonts that are classic, strong yet modern is the biggest trend. Such fonts should be used in a logo design as it can look really innovative. Also, avoid using these fonts for a blog or article as that can be very distracting to read.
3. Tone of the voice
Reviews of products and services are gaining popularity quickly. Most people are basing their buying decisions on these reviews. Thus, consumers expect brands to deliver the things that they promise. So, brands that are consumer centric and deliver what they promise stand apart. So, make sure that the tone is well defined and communicated.
4. Optical Illusions
One of the branding strategies of creating engaging content is by producing optical illusions to attract your customers. The graphic design company in Ahmedabad does this by blurring the lines between 2D and 3D.
5. Motion Designs
Motion designs is one of the most popular branding trends of 2020. This trend has gained popularity because it is able to entice and engage the audience. Graphic designers are adding easy and subtle interactions in the web designing department.
6. Abstract shapes and Geometry
Grids, lines and abstract shapes are a part of branding strategy. The simple and boring lines are revamped and are turned in to curves. You can even add cheerful colours so that they are pleasing to the visual eye. The designs are made approachable so that the audiences find it easy to connect with them.
Conclusion
These were the top branding trends of 2020. Add them in your branding techniques and strategies. You will surely see the results. People are inclined towards aesthetic brands and so, try doing the same with yours. Use techniques that are in trend so that your creative sensibilities do not look out of fashion.
Are you looking for a graphic design company in Ahmedabad? Then, check AdVoice as it has a great graphic designing portfolio. They can help you with all your branding needs. So, check their website for further details and prices. You will surely be satisfied with their work.